Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Marketing Automation Solution

University of Aberdeen

This public procurement record has 2 releases in its history.

Award

29 May 2018 at 01:00

PCS Notice - Website Contract Award Notice
Tender

13 Feb 2018 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

The University of Aberdeen is undertaking a procurement process for a "Marketing Automation Solution" aimed at enhancing communication with potential and current students. This open tender, marked as initiative type "tender", is situated in the education sector, specifically focused on goods. The tender period ended on 27th February 2018, with the contract subsequently awarded on 25th April 2018. The project is based in Aberdeen, with a total contract value of £92,000.

This opportunity presents a potential growth avenue for businesses specialising in marketing technology, particularly those offering automation solutions that facilitate targeted communications and support omnichannel engagement strategies. Companies that can provide effective training and ongoing support for their solutions would be particularly well-suited to compete for this tender, enabling the University to improve its recruitment and communication efforts across various platforms.

How relevant is this notice?

Notice Information

Notice Title

Marketing Automation Solution

Notice Description

AWARD NOTICE FOR THE FOLLOWING - The University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students.

Lot Information

Lot 1

AWARD NOTICE FOR THE FOLLOWING - The Digital and Information Services directorate at the University of Aberdeen is looking to engage a supplier to provide a marketing automation solution to be used for communication to potential and current students. In future, the solution may be used for marketing communications to other groups. There are several teams across the University that require the ability to contact segmented groups of students with tailored content, these communications consist of responses to enquiries, recruitment campaigns, eZines & Newsletters. These messages will be delivered to enquirers, applicants & students studying at the Aberdeen Campus, the Qatar Campus and Online. The University are in the process of improving the handling of enquiries from omnichannel sources and streamlining communication strategies. To benefit fully from the process improvements being made, a marketing automation tool is required. In addition to the actual tool, training and guidance on setting up communication plans is required, as is ongoing training and support as questions arise.

Renewal: option to extend by one further year.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000530656
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY320309
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£92,000 Under £100K

Notice Dates

Publication Date
29 May 20188 years ago
Submission Deadline
27 Feb 2018Expired
Future Notice Date
Not specified
Award Date
25 Apr 20188 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Aberdeen
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ABERDEEN
Postcode
AB24 3FX
Postcode Area
Aberdeen
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM5 North Eastern Scotland
Small Region (ITL 3)
TLM50 Aberdeen City and Aberdeenshire
Delivery Location
TLM50 Aberdeen City and Aberdeenshire
Local Authority
Aberdeen City
Electoral Ward
Tillydrone/Seaton/Old Aberdeen
Westminster Constituency
Aberdeen North

Supplier Information

Number of Suppliers
1
Supplier Name

dotmailer Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...