Tender

Berwick 'Welcome Visitor' Project

BERWICK-UPON-TWEED TOWN COUNCIL

This public procurement record has 1 release in its history.

Tender

16 Oct 2018 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

Berwick-upon-Tweed Town Council is seeking proposals for the "Berwick 'Welcome Visitor' Project," aimed at establishing the town as a premier visitor destination. This procurement is currently in the active tender stage, with an end date for submissions set for 2nd November 2018. The initiative falls within the general public services category and has a budget of £50,000. The project will focus on enhancing Berwick's tourism offerings, including marketing strategies and visitor experience improvements, located in Berwick-upon-Tweed, UK.

This tender presents significant growth opportunities for businesses involved in tourism, marketing, brand development, hospitality, and event management. Companies that can contribute to the development of a visitor branding strategy and initiatives to improve tourism in the region would be well-suited to compete. The project aims to foster strong community engagement and collaboration, encouraging local businesses and stakeholders to participate actively in reshaping Berwick's tourism landscape.

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Notice Information

Notice Title

Berwick 'Welcome Visitor' Project

Notice Description

To develop a 'brand' for Berwick-upon-Tweed, establishing the town as a 'visitor destination' and to support wider economic development and regeneration ambitions. The project is a package of mutually supportive measures which will, collectively, help to redefine the town's visitor offer, promote new visitor product developments, enhance the town's current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality visitor experience. The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision.

Lot Information

Lot 1

The Berwick 'Welcomes Visitor' package includes: Fresh Perceptions - The project will establish a Berwick destination management function and launch a new destination marketing approach with refreshed visitor information services, targeted advertising and campaigns to drive visitor numbers, footfall and spend to the town within the context of the wider strategic approach to Tourism marketing in Northumberland and the Scottish Borders. A refreshed events programme - The project will develop an extended visitor season through centrally co-ordinated product development / trails celebrating the town's character, distinctiveness and location. Business development initiative - The project will deliver local training and skills attainment to support business and community enterprises to fully engage with and realise the economic benefits of the refreshed visitor economy. Wayfinding and Signage - The project will contribute to the delivery of a refreshed and enhanced visitor wayfinding scheme which will re-orientate and improve the way visitors experience the town upon arrival, connecting key tourism sites and the retail heart of the town to public transport hubs including the Railway Station. Branding Development - Recommendations should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified. BRANDING DEVELOPMENT & MARKETING REFRESH The branding exercise is intended to lead to a renewed visitor information service, a refreshed marketing campaign and a refresh of existing tourism focused marketing materials. Across the town local partners and businesses use a variety of marketing materials and promotional media. It is anticipated that the findings and recommendations of the 'branding' exercise will specifically address each area with proposals for further development/optimisation. In shaping the Berwick 'brand' local partners will look to the appointed consultancy to understand and reflect the geographical position of the town at the English/Scottish border; surrounding regional attractions and markets across Northumberland and the Scottish Borders; and the town's history, heritage and cultural distinctiveness. Recommendations should identify and reflect competition for visitors and identify opportunities for joint working approaches with organisations/attractions which would result in a net gain for the Berwick visitor economy. Recommendations from the 'branding' exercise should produce a simple and clear lead message which identifies and promotes the town's distinctive character. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified (and any new ones proposed). Recommendations for a refreshed marketing regime should be developed jointly with 'end users', e.g local businesses, event managers, Visitberwick, and should identify a visitor friendly/appropriate structure and consider a range of themes including attractions, accommodation, events, where to eat, etc. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000561117
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT334378
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
PCS Notice - Website Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Oct 20187 years ago
Submission Deadline
2 Nov 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Nov 2018 - 22 Feb 2019 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BERWICK-UPON-TWEED TOWN COUNCIL
Contact Name
Gareth Davies
Contact Email
town.clerk@berwick-tc.gov.uk
Contact Phone
+44 1289302391

Buyer Location

Locality
BERWICK-UPON-TWEED
Postcode
TD15 1BN
Post Town
Galashiels
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC42 Northumberland
Delivery Location
Not specified
Local Authority
Northumberland
Electoral Ward
Berwick North
Westminster Constituency
North Northumberland

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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