Tender

Provision of Media Planning and Buying Services

ABELLIO SCOTRAIL LTD

This public procurement record has 2 releases in its history.

TenderUpdate

09 Nov 2018 at 00:00

OJEU - F14 - Corrigendum
Planning

01 Nov 2018 at 00:00

OJEU - F4 - Prior Information Notice (Utilities)
Summary of the contracting process

The procurement process involves Abellio ScotRail Ltd seeking a communications planning agency for the provision of Media Planning and Buying Services. The contract is anticipated to commence in early 2019 and continue until 31st March 2020, with a potential extension for up to 24 months. The tender reflects the agency's need for a comprehensive range of advertising and media services, particularly in Glasgow, and is currently at the planning stage, with expressions of interest being invited. Interested parties must register via Public Contracts Scotland and Curtis Fitch, with the deadline for expressions set for 5th November 2018.

This tender presents substantial growth opportunities for businesses specialising in media planning and buying, particularly those with experience in national campaigns and robust capabilities in both digital and broadcast media. Companies with an annual turnover of £4 million and a proven track record of high-quality strategic advertising and media management will be well-suited to compete. Additionally, agencies that can showcase an understanding of the Scottish market dynamics and cultural context will have a competitive advantage in this procurement process.

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Notice Information

Notice Title

Provision of Media Planning and Buying Services

Notice Description

ScotRail is looking for a leading communications planning agency to source and deliver a new partnership for the supply of Media Planning & Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service.

Lot Information

Lot 1

Expressions of interest are invited for the tender for the provision of media planning and buying services to ScotRail. The contract will commence in early 2019 and will run until 31st March 2020, with an option to extend for a further period of up to 24 months. Your agency will need to provide: - High quality strategic advice and proposals for the most optimum platforms and advertising/media channel mix to be considered for ScotRail marketing communications activity. - Insight led media schedules which will deliver high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer ScotRail the maximum potential reach, engagement and value. - Deliver monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign activity. These media services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across all key digital and broadcast channels. The winning tender will work in partnership with ScotRail marketing and communications teams as the primary contact, but will also be able to maintain and manage relationships and work independently with other departments who are considering an advertising media schedule to deliver either proactive and/or reactive communications activity. The supplier will be expected to provide a number of value added services to ScotRail including: - Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight - Reporting (pre, during and post campaign/advertising analysis activity) - Dedicated Account Manager and Senior Management input. - Strategic Portfolio planning and development. - Planning, buying and management of all media proposed - Optimisation and management including set up of campaigns activity. - Management of ScotRail account, including all meetings, travel and expenses in the servicing of the account. - You will be able to demonstrate a clear understanding of the Scottish culture, its people, its economic landscape and future opportunities.. This notice is inviting Expressions of Interest only. All interested parties must register their interest via Public Contracts Scotland AND also complete their registration on Curtis Fitch. https://procurementsolutions.esourcingportal.com/console_home.cfm

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000562130
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV337059
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
OJEU - F14 - Corrigendum
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Nov 20187 years ago
Submission Deadline
Not specified
Future Notice Date
5 Nov 2018Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ABELLIO SCOTRAIL LTD
Contact Name
Annabel Leckenby
Contact Email
annabel.leckenby@scotrail.co.uk
Contact Phone
+44 1315502330

Buyer Location

Locality
GLASGOW
Postcode
G2 1LU
Post Town
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM Scotland
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV335978
    Provision of Media Planning and Buying Services - ScotRail is looking for a leading communications planning agency to source and deliver a new partnership for the supply of Media Planning & Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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