Tender

Multi-platform design system

SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)

This public procurement record has 1 release in its history.

Tender

15 Oct 2020 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

The Gaelic Media Service is undertaking a tender process for a "Multi-platform design system" aimed at enhancing the SpeakGaelic language learning campaign. The procurement is classified under the services category and is based in Stornoway, Isle of Lewis, with a bid submission deadline set for 30th October 2020. This is an open procedure, and the contract value is estimated at £10,000. The award period is expected to commence on 2nd November 2020, with all deliverables required by 30th November 2020.

This tender presents a significant opportunity for design and branding firms, particularly those with expertise in digital media, branding systems, and educational content. Companies that can produce innovative visual identities and digital assets, adhering to the styles required by both the Gaelic Media Service and the BBC’s guidelines, will be well-positioned to compete. The project, with its integration of technology and contemporary branding, allows for the engagement of businesses keen on promoting language learning through design, thus enabling them to expand into the educational and media sectors.

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Notice Information

Notice Title

Multi-platform design system

Notice Description

SpeakGaelic is the unifying brand of a once-in-a-generation, highly ambitious language learning campaign. The vision is to transform the uptake and usage of Gaelic. It is an innovative and coordinated project, which will combine community learning and media, and is intended to provide a clear, comprehensive, integrated structure for Gaelic language learning. The user will have the option of experiencing SpeakGaelic in three key ways, all of which will be integrated, but also capable of being consumed discretely: - taught through a SpeakGaelic course; and/or - consumed in complementary BBC ALBA/BBC Radio nan Gaidheal media content; and/or - self-guided through the SpeakGaelic website; and all supported and enhanced by SpeakGaelic social media. There will be a logo, visual branding suite and brand guidelines to which all manifestations of the brand must adhere. This document sets out the commissioning brief for the SpeakGaelic logo, visual branding suite and brand guidelines. We seek to commission a multi-platform design system, comprising the following: - A visual identity, comprising a logo and associated elements (e.g. typography, colour palette) - A style guide documenting rules and guidelines for how the visual identity should appear across multiple platforms. - A coherent design library of visual components and design patterns for use across multiple platforms. The identity and associated designs should communicate a vision both for SpeakGaelic and Gaelic itself which is contemporary, outward-looking, inclusive and bold. The identity should sit comfortably alongside other contemporary digital brands. Historical or traditional allusions should be avoided. History and tradition are important to Gaelic - but Gaelic is already very strongly associated with these ideas. SpeakGaelic seeks to contribute to broadening and normalising the image of Gaelic as a contemporary, everyday language available to all kinds of people in the widest variety of contexts. SpeakGaelic is intended to be an ongoing project, therefore the identity has to be durable. It should avoid transient design fads that will date prematurely. The logo and visual branding must take into account the different applications of the brand across media: physical learning materials, broadcast, digital and social. Media content across different BBC platforms (eg BBC iPlayer, BBC Sounds), the logo and visual branding must also align with the BBC's own guidelines. Further information regarding these guidelines can be provided on request.

Lot Information

Lot 1

Background: The SpeakGaelic curriculum will be based on CEFR (Common European Framework of Reference for Languages) learning outcomes, where each speaker is placed at one of six levels (A1, A2, B1, B2, C1, C2). SpeakGaelic will cover levels A1, A2, B1, B2. Provision for proficient users at levels C1 and C2 will be strengthened through existing channels. Please note that list is not exhaustive and any design system should be flexible to grow with new technology, audiences and platforms in the future. General requirements: Media and advertising brand guidelines Promotional items guidelines Media requirements: All deliverables must adhere to the ecosystem of BBC Masterbrand, BBC Sounds, BBC iPlayer and BBC ALBA image guidelines. These are available on request. TV & iPlayer: Title graphics (guidelines on font and image use), Level indicators (Four: A1;A2;B1;B2), iPlayer suite of images, Invision Ashtons. BBC Sounds: BBC Sounds suite of graphics (suite of images) Website requirements: Level indicators (Four: A1;A2;B1;B2), Suite of logos, Colour palette, Fonts, Typography, Inline text links, Buttons (types and sizes), Icons, Pagination, Accordions, Breadcrumbs, Tables, Image sizes (we will need a range of these for infographics), Image and video watermarks, Site footers, Media players (audio snippets, audio players, video players), Subtitles, Invision graphics and end boards, Notes, Nabs, Search, Sign up banners. Social Media requirements: Level indicators (Four: A1;A2;B1;B2), Suite of logos, Colour palette, Fonts, Typography, Image sizes (we will need a range of these for infographics, page banners and profile pictures), Image and video watermarks, Subtitles, Invision graphics and endboards. PDF Templates: A range of editable templates, in InDesign and MS Word, should be created which are simple for the Education Contributors to complete. These include: Worksheets (InDesign and MS Word), Answer sheets (InDesign and MS Word), Tutor guidance (InDesign and MS Word), Classroom activity sheets (InDesign and MS Word), Blank template with guidelines (InDesign and MS Word), Marketing posters to advertise classes (end-users should be able to edit these to input their own information) (MS Word), Social media template to advertise classes (end-users should be able to edit these to input their own information) (MS Word) A series of simple PDF templates will all include the same SpeakGaelic: Colour palette, Typography, Logos, Image use, Special attention should be paid to whitespace on the worksheets. Final versions will be available to end users as PDFs. For full details see www.mgalba.com/about/vacancies/tender. Final submissions and any questions on anything contained in this SpeakGaelic logo, visual branding suite and guidelines tender process should be addressed to SpeakGaelic@mgalba.com Deliverables to be available to MG ALBA for use across SpeakGaelic by 30th November 2020.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000633373
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT397162
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
PCS Notice - Website Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79930000 - Specialty design services

Notice Value(s)

Tender Value
£10,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Oct 20205 years ago
Submission Deadline
30 Oct 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
15 Oct 2020 - 30 Nov 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SEIRBHEIS NAM MEADHANAN GÀIDHLIG (THE GAELIC MEDIA SERVICE)
Contact Name
Not specified
Contact Email
tender@mgalba.com
Contact Phone
+44 851705550

Buyer Location

Locality
ISLE OF LEWIS
Postcode
HS1 2SD
Post Town
Outer Hebrides
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM2 Highlands and Islands
Small Region (ITL 3)
TLM20 Highlands and Islands
Delivery Location
Not specified
Local Authority
Na h-Eileanan Siar
Electoral Ward
Steòrnabhagh a Deas
Westminster Constituency
Na h-Eileanan an Iar

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT397162
    Multi-platform design system - SpeakGaelic is the unifying brand of a once-in-a-generation, highly ambitious language learning campaign. The vision is to transform the uptake and usage of Gaelic. It is an innovative and coordinated project, which will combine community learning and media, and is intended to provide a clear, comprehensive, integrated structure for Gaelic language learning. The user will have the option of experiencing SpeakGaelic in three key ways, all of which will be integrated, but also capable of being consumed discretely: - taught through a SpeakGaelic course; and/or - consumed in complementary BBC ALBA/BBC Radio nan Gaidheal media content; and/or - self-guided through the SpeakGaelic website; and all supported and enhanced by SpeakGaelic social media. There will be a logo, visual branding suite and brand guidelines to which all manifestations of the brand must adhere. This document sets out the commissioning brief for the SpeakGaelic logo, visual branding suite and brand guidelines. We seek to commission a multi-platform design system, comprising the following: - A visual identity, comprising a logo and associated elements (e.g. typography, colour palette) - A style guide documenting rules and guidelines for how the visual identity should appear across multiple platforms. - A coherent design library of visual components and design patterns for use across multiple platforms. The identity and associated designs should communicate a vision both for SpeakGaelic and Gaelic itself which is contemporary, outward-looking, inclusive and bold. The identity should sit comfortably alongside other contemporary digital brands. Historical or traditional allusions should be avoided. History and tradition are important to Gaelic - but Gaelic is already very strongly associated with these ideas. SpeakGaelic seeks to contribute to broadening and normalising the image of Gaelic as a contemporary, everyday language available to all kinds of people in the widest variety of contexts. SpeakGaelic is intended to be an ongoing project, therefore the identity has to be durable. It should avoid transient design fads that will date prematurely. The logo and visual branding must take into account the different applications of the brand across media: physical learning materials, broadcast, digital and social. Media content across different BBC platforms (eg BBC iPlayer, BBC Sounds), the logo and visual branding must also align with the BBC's own guidelines. Further information regarding these guidelines can be provided on request.

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