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Brand Transformation Platform Strategy

CalMac Ferries Limited

This public procurement record has 2 releases in its history.

Award

06 Apr 2021 at 01:00

PCS Notice - Website Contract Award Notice
Tender

26 Oct 2020 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

CalMac Ferries Limited is seeking to appoint an advertising agency for their "Brand Transformation Platform Strategy" tender, which is currently in the Award stage. This initiative, focusing on the services sector, is taking place in Gourock, UK, with a contract value of £100,000. The tender's award date was February 1, 2021, and it follows an open procurement method, allowing for wider participation. CalMac seeks a partner with demonstrated experience in both tourism and transport to deliver a strategic creative vision across various media platforms.

This tender presents significant opportunities for growth, particularly for small to medium-sized enterprises in the advertising and marketing sector. Businesses with expertise in developing brand strategies and digital campaigns, especially those familiar with the tourism and transport industries, would be well-positioned to compete. By engaging in this contract, successful bidders can boost their portfolios and potentially establish long-term partnerships with CalMac, as future extensions may be available based on satisfactory performance.

How relevant is this notice?

Notice Information

Notice Title

Brand Transformation Platform Strategy

Notice Description

It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc.

Lot Information

Lot 1

It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc. Proposals for the strategic direction of these activities, along with examples will be put into a Marketing Strategy Playbook for each year (Spring 2021-Winter 2022). If execution is successful then the incumbent will be reappointed to produce another three annual Playbooks by means of three 12-month extension.

Renewal: A further optional 3 x 12 month periods have been allowed for in this Procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000633968
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR411380
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£30,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£100,000 £100K-£500K

Notice Dates

Publication Date
6 Apr 20215 years ago
Submission Deadline
19 Nov 2020Expired
Future Notice Date
Not specified
Award Date
1 Feb 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CalMac Ferries Limited
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GOUROCK
Postcode
PA19 1QP
Postcode Area
Paisley
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM33 Inverclyde, East Renfrewshire, and Renfrewshire
Delivery Location
TLM8 West Central Scotland
Local Authority
Inverclyde
Electoral Ward
Inverclyde West
Westminster Constituency
Inverclyde and Renfrewshire West

Supplier Information

Number of Suppliers
1
Supplier Name

The Lane Agency

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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