Notice Information
Notice Title
Brand Transformation Platform Strategy
Notice Description
It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc.
Lot Information
Lot 1
It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc. Proposals for the strategic direction of these activities, along with examples will be put into a Marketing Strategy Playbook for each year (Spring 2021-Winter 2022). If execution is successful then the incumbent will be reappointed to produce another three annual Playbooks by means of three 12-month extension.
Renewal: A further optional 3 x 12 month periods have been allowed for in this Procurement.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000633968
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR411380
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- PCS Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £30,000 Under £100K
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £100,000 £100K-£500K
Notice Dates
- Publication Date
- 6 Apr 20214 years ago
- Submission Deadline
- 19 Nov 2020Expired
- Future Notice Date
- Not specified
- Award Date
- 1 Feb 20215 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- CALMAC FERRIES LIMITED
- Contact Name
- Alison Ure, Stuart McMaster
- Contact Email
- alison.ure@calmac.co.uk, stuart.mcmaster@calmac.co.uk
- Contact Phone
- +44 1475650243, +44 1475650387
Buyer Location
- Locality
- GOUROCK
- Postcode
- PA19 1QP
- Post Town
- Paisley
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM3 West Central Scotland
- Small Region (ITL 3)
- TLM33 Inverclyde, East Renfrewshire, and Renfrewshire
- Delivery Location
- TLM8 West Central Scotland
-
- Local Authority
- Inverclyde
- Electoral Ward
- Inverclyde West
- Westminster Constituency
- Inverclyde and Renfrewshire West
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT397869&idx=1
26th October 2020 - Invitation to Tender -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT397869&idx=2
26th October 2020 - Form of Tender -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT397869&idx=3
26th October 2020 - Authorised Ammendments -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT397869&idx=4
26th October 2020 - Departures -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT397869&idx=5
26th October 2020 - Terms & Conditions -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT397869
Brand Transformation Platform Strategy - It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc. -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR411380
Brand Transformation Platform Strategy - It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business. CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes: - Advertising - concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns. - Social - concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc. - Owned platform content - concepts for activity across newsletters, poster sites, ticket-backs, email promos. - Supporting collateral - concepts which carry through in supporting assets including event materials, leave-behinds, etc.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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