Planning

PR Support for Destination Edinburgh's Marketing and Promotions Activity

THE CITY OF EDINBURGH COUNCIL

This public procurement record has 1 release in its history.

Planning

17 Apr 2023 at 00:00

OJEU - F1 - Prior Information Notice
Summary of the contracting process

The City of Edinburgh Council is planning a procurement process for PR Support for Destination Edinburgh's Marketing and Promotions Activity. This opportunity falls under the services category and aims to grow awareness of Resident Rewards Edinburgh and Leisure Tourism Proposition campaigns. The Council is seeking a knowledgeable PR agency to develop PR plans with corporate communications support, potentially extending the contract for up to four years. Interested parties are encouraged to complete a questionnaire by May 5, 2023.

This tender from The City of Edinburgh Council presents an opportunity for PR agencies well-versed in tourism and media relations to showcase their expertise. With an estimated contract value of up to £300,000 over four years, businesses with experience in consumer PR planning, activation, monitoring, and reporting are well-suited to compete. Understanding the Edinburgh visitor and resident offer, maintaining media relationships, and aligning with the Council's objectives are key to succeeding in this procurement process.

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Notice Information

Notice Title

PR Support for Destination Edinburgh's Marketing and Promotions Activity

Notice Description

Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support Forever Edinburgh activities for the two initial campaigns and any future campaigns over the next two years with the option to extend for a further two 12-month periods undertaken at the sole discretion of the Council. The Provider will be required to deliver and develop complementary PR plans with corporate communication support for Forever Edinburgh's two initial destination-led campaigns; (1) Resident Rewards Edinburgh and (2) Leisure Tourism Proposition. However, over the life of this Contract, other campaigns may be identified. Note: by submitting your interest you are agreeing to further engagement with the Council. This PIN is for market research purposes only, to determine if there are organisations with the capacity and capability to provide the Service. The Council may decide to competitively tender this opportunity in the future.

Lot Information

Lot 1

The Council requires a Contract for PR support for Forever Edinburgh activity in delivering complementary consumer PR campaign plans to grow awareness of the Resident Rewards Edinburgh initiative among residents, ensuring every resident within the city is aware of the initiative and know how to participate in it and the development of a new Leisure Tourism Proposition. The activity enables the city to maintain daily interactions and target specific audiences and segments that have the highest propensity to travel and from the higher visitor-value markets. The two initial campaigns include: 1. Resident Rewards Edinburgh - an expansion of the current Resident Rewards Edinburgh initiative, which currently provides residents an exclusive high-value monthly 'Reward' to hospitality, cultural and leisure businesses in the city. 2. Leisure Tourism Proposition - a new two-year domestic leisure tourism campaign aimed at target segments in the UK. As the two campaigns have different target audiences, the Provider should have a strong understanding and awareness of the Edinburgh visitor and resident offer; know what is happening in Edinburgh at every moment in time; understand and have experience of working with the tourism sector; have relationships with tourism businesses in the city and with both local Edinburgh media outlets and national gold and silver tier media titles and lifestyle publications. The main objectives for the two initial campaigns are detailed below, however, over the life of this Contract, other objectives and campaigns may be identified: - A well-researched and thought-out consumer PR plan for both campaigns that include a timeline; - Activation cost breakdown; - Reporting and monitoring cost; and - Proposed deliverables (number of titles, number of unique stories, shortlist of target media titles with rationale, number of newsworthy activity spikes, readership reach and new consumer data leads captured, as well as other potential outputs that best align with the proposed PR ideas). The Contract value is estimated to be up to a value of 300,000 GBP over the four-year period, this is subject to external funding and therefore there is no guarantee to the number of campaigns over the Contract period. The PIN is being used by the Council to understand the current marketplace and options available.. The Specification for this requirement is still under development. The Council is seeking feedback and would be grateful if interested parties can complete the accompanying short questionnaire. Please complete the attached questionnaire, returning it to the email address provided by Friday 5 May 2023.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000729255
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR476409
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
OJEU - F1 - Prior Information Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Apr 20232 years ago
Submission Deadline
Not specified
Future Notice Date
1 Jun 2023Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE CITY OF EDINBURGH COUNCIL
Contact Name
Not specified
Contact Email
kyro.grieve@edinburgh.gov.uk
Contact Phone
+44 1314693922

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR476409
    PR Support for Destination Edinburgh's Marketing and Promotions Activity - Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents. The City of Edinburgh Council (the Council) requires a knowledgeable and experienced PR agency (Provider) to support Forever Edinburgh activities for the two initial campaigns and any future campaigns over the next two years with the option to extend for a further two 12-month periods undertaken at the sole discretion of the Council. The Provider will be required to deliver and develop complementary PR plans with corporate communication support for Forever Edinburgh's two initial destination-led campaigns; (1) Resident Rewards Edinburgh and (2) Leisure Tourism Proposition. However, over the life of this Contract, other campaigns may be identified. Note: by submitting your interest you are agreeing to further engagement with the Council. This PIN is for market research purposes only, to determine if there are organisations with the capacity and capability to provide the Service. The Council may decide to competitively tender this opportunity in the future.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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