Award

Campaign Identity Project

UNIVERSITY OF ST ANDREWS

This public procurement record has 2 releases in its history.

Summary of the contracting process

The University of St Andrews has recently awarded a contract for the "Campaign Identity Project" to Whistlejacket London. The procurement process was completed on 13th February 2024. This project falls under the services category and was conducted through an open procedure. The University of St Andrews, based in Guardbridge, UK, initiated this tender and specified a need for a new identity and communication strategy to support its fundraising ambitions.

This opportunity for business growth created by the tender for the "Campaign Identity Project" is ideal for companies specializing in branding, communication strategy, and marketing services. Businesses that have experience in developing distinct identities and narratives to strengthen stakeholder relationships are well-suited to compete for this contract. The University of St Andrews provides ample details and clear expectations for interested suppliers, offering a chance for businesses to showcase their expertise in creating compelling campaign identities within established brand guidelines.

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Notice Title

Campaign Identity Project

Notice Description

In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

Lot Information

Lot 1

In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000749463
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR504143
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£36,892 Under £100K

Notice Dates

Publication Date
29 Apr 20241 years ago
Submission Deadline
27 Nov 2023Expired
Future Notice Date
Not specified
Award Date
13 Feb 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF ST ANDREWS
Contact Name
Not specified
Contact Email
procurement@st-andrews.ac.uk
Contact Phone
+44 1334462523

Buyer Location

Locality
GUARDBRIDGE
Postcode
KY16 0US
Post Town
Kirkcaldy
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM01 Clackmannanshire and Fife
Delivery Location
TLM72 Clackmannanshire and Fife

Local Authority
Fife
Electoral Ward
Tay Bridgehead
Westminster Constituency
North East Fife

Supplier Information

Number of Suppliers
1
Supplier Name

WHISTLEJACKET LONDON

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV491965
    Campaign Identity Project - In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR504143
    Campaign Identity Project - In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign's quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution's fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.

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