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Contract for the Provision of Customer Relationship Management System

Robert Gordon University

This public procurement record has 2 releases in its history.

Award

26 Feb 2026 at 00:00

OJEU - F3 - Contract Award Notice
Tender

23 May 2025 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Robert Gordon University, located in Aberdeen, has successfully completed the procurement process for a Customer Relationship Management System. This initiative is part of a broader strategic goal to enhance student recruitment and overall growth. The procurement, involving goods, has been carried out using an open procedure and covers the education sector. A contract was awarded to Tribal Dynamics Ltd for the implementation of the CRM system based on Microsoft Dynamics CRM. The contract, valued at £288,060, is already active following its signing on 26 February 2026. The project aims to streamline the student admissions process and improve marketing and communication strategies.

This tender presents significant opportunities for businesses specialising in CRM systems, particularly those aligned with Microsoft technologies. The focus on enhancing student recruitment journeys creates potential for companies skilled in marketing optimisation and digital communication solutions. Given its scale and value, the contract is particularly suitable for large enterprises capable of delivering comprehensive CRM solutions. Companies looking to expand their market in the education sector, especially those with experience in software integration and technical capability, are well-positioned to compete in such tenders organised by public authorities like Robert Gordon University.

How relevant is this notice?

Notice Information

Notice Title

Contract for the Provision of Customer Relationship Management System

Notice Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lot Information

Lot 1

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Renewal: Optional extension of up to 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000799544
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB550514
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48000000 - Software package and information systems

48100000 - Industry specific software package

48445000 - Customer Relation Management software package

72212445 - Customer Relation Management software development services

79342300 - Customer services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
£300,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£288,060 £100K-£500K

Notice Dates

Publication Date
26 Feb 20266 months ago
Submission Deadline
2 Jul 2025Expired
Future Notice Date
Not specified
Award Date
26 Feb 20266 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Robert Gordon University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ABERDEEN
Postcode
AB10 7FY
Postcode Area
Aberdeen
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM5 North Eastern Scotland
Small Region (ITL 3)
TLM50 Aberdeen City and Aberdeenshire
Delivery Location
TLM50 Aberdeen City and Aberdeenshire
Local Authority
Aberdeen City
Electoral Ward
Airyhall/Broomhill/Garthdee
Westminster Constituency
Aberdeen South

Supplier Information

Number of Suppliers
1
Supplier Name

Tribal Dynamics Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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