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ITT for the Provision of Social Media Management Tool

Energy Saving Trust Ltd

This public procurement record has 2 releases in its history.

Award

06 Aug 2026 at 01:00

OJEU - F3 - Contract Award Notice
Tender

25 Sep 2025 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Energy Saving Trust Ltd procured a social media management platform for more than 40 accounts across multiple channels, to support scheduling, publishing, reporting, social listening, community engagement and team governance. The service covers multimedia and multi-platform scheduling, campaign filing, approvals, previews and drafts; paid and organic performance reporting; audience, reach, engagement and conversion analytics; brand, keyword, hashtag, competitor and influencer monitoring; and a unified inbox for messages and comments. It also includes role-based access, audit trails, workflows, account management, customer support and vendor training. The platform must support secure authentication, communications archiving, UK GDPR-aligned data handling, data subject requests and secure processing in approved jurisdictions. Delivery is across the UK. The buyer is Energy Saving Trust Ltd, a not-for-profit environmental organisation based in London.

The procurement is complete and was awarded through a single-lot open procedure. The contract was awarded to Brandwatch on 31 October 2025 and signed on 30 January 2026. Its value is £22,000, and the contract runs from 6 April 2026 to 31 March 2027, with the possibility of two further 12-month extensions. Evaluation gave 55% to technical expertise and 20% to price; the published criteria therefore placed greater emphasis on technical capability than cost. Five electronic bids were received, including four from SMEs. Bids had to be submitted in English, and variants were not allowed. The resulting contract is active, with electronic payment available and electronic invoicing permitted.

This award demonstrates demand from Energy Saving Trust for an integrated platform rather than a single-purpose publishing tool. Suppliers competing for a future requirement from this buyer would need a mature product that connects scheduling, analytics, listening and inbox management across major social networks, including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok and BlueSky. Credibility would depend on proven paid and organic reporting, campaign-level insight, exportable reports, sentiment and competitor monitoring, configurable approvals, team permissions and auditability. Strong information governance is central: suppliers should be able to evidence UK GDPR compliance, secure data controls, communications retention, DSAR and deletion support, and ISO/IEC 27001 certification or SOC 2. Responsive support, onboarding and an account-management service would also be important.

How relevant is this notice?

Notice Information

Notice Title

ITT for the Provision of Social Media Management Tool

Notice Description

Energy Saving Trust owns over 38 social media accounts across various channels. To manage all the accounts effectively, we need a powerful social media management tool. As our social media presence continues to grow, we would like to evaluate the tools available in the market and select the best tool that is in line with our budget and can empower us to achieve our marketing goals.

Lot Information

Lot 1

Energy Saving Trust owns 42 social media accounts across various channels. To manage all the accounts effectively, we need a powerful social media management tool. As our social media presence continues to grow, we would like to evaluate tools available in the market and select the best tool that is in line with our budget and can empower us to achieve our marketing goals. Please refer to below for requirements. Role of the Contractor Provide all of the "essential" requirements and any or all of the "value-added" of the social media management tool requirements and specifications listed in the ITT: Scheduling: Essential - Simple scheduling process (including multimedia posts) - Scheduling across multiple platforms (including story scheduling) - Reel scheduling with Instagram grid option - Filing posts by campaign - Post preview - Save as drafts - Repost evergreen content - Content approvals - Accept multiple image/video formats - Add alt text Reporting: Essential - Overview of paid and organic post-performance across platforms - Engagement metrics: likes, shares, comments, saves, reactions - Reach and impressions tracking (paid vs. organic) - Follower growth over time - Click-through rates (CTR) for links in posts - Video views and watch time - Campaign-level performance reporting - Platform-specific breakdowns - Exportable reports (e.g., PDF, CSV) - Custom date range selection - Top-performing content identification - Audience demographics overview - Paid media spend and ROI tracking - Cost-per-click (CPC), cost-per-impression (CPM), and conversion metrics Value added Provides clear insights into both paid and organic performance. Helping teams access quick reporting tools to make informed decisions on campaign activity. Social listening and brand mentions Essential - Real-time monitoring of brand mentions across platforms - Sentiment analysis of audience conversations - Keyword and hashtag tracking - Competitor mention tracking - Influencer and media coverage alerts - In-depth reporting for posts and inbox messages - Campaign-level analytics Social community management and engagement: Essential - Ability to respond to inbox messages and comments across platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok, BlueSky) - Unified inbox for monitoring comments, mentions, and messages - Reporting on number of messages responded to - Assign messages to specific team members or platform users - Forward messages and comments via email - View full message history from users - Add and manage customisable tags for message categorisation Governance and Team Management: Essential - Granular control over user access and permissions - Ability to assign roles based on responsibilities (e.g. content creator, approver, analyst) - Audit trail of user activity for accountability (e.g compliance and audit) - Centralised management of social media accounts - Ability to manage multiple teams or departments within the platform - Customisable workflows for approvals and publishing Customer support and training: Essential - Availability of customer support for troubleshooting and assistance - Access to training materials and resources (tutorials, user guides, FAQs) - Onboarding sessions or training programs provided by the vendor - Dedicated account manager for ongoing support and queries IT security and GDPR Essential - Server infrastructure must comply with UK GDPR requirements - Data must be stored and processed securely within approved jurisdictions - Platform must support secure user authentication and access controls - Ability to archive and retrieve communications for compliance purposes - Clear data handling policies aligned with FCA and ICO expectations - Support for data subject access requests (DSARs) and deletion requests - ISO/IEC 27001 certification or SOC2.

Renewal: Possibility of a further two extensions of 12 months each

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000811264
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561784
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

48500000 - Communication and multimedia software package

48520000 - Multimedia software package

Notice Value(s)

Tender Value
£22,000 Under £100K
Lots Value
£22,000 Under £100K
Awards Value
Not specified
Contracts Value
£22,000 Under £100K

Notice Dates

Publication Date
6 Aug 20263 weeks ago
Submission Deadline
31 Oct 2025Expired
Future Notice Date
Not specified
Award Date
30 Jan 20266 months ago
Contract Period
6 Apr 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Energy Saving Trust Ltd
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
Not specified
Postcode Area
Not specified
Country
Not specified
Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
Not specified
Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

Brandwatch

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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