Award

North Northamptonshire Council - Marketing Support Package 2025 - 2027

NORTH NORTHAMPTONSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

18 Nov 2025 at 14:22

Award Notice
Summary of the contracting process

North Northamptonshire Council has awarded a contract to Alliance Leisure Services Ltd for a Marketing Support Package, commencing 1st June 2025 and concluding on 31st May 2027. This award, valued at £65,000, engages Alliance Leisure via the UK Leisure Framework to enhance sales and marketing efforts related to the council's leisure membership schemes. Located in the East Midlands of the United Kingdom, the initiative aims to boost customer participation, retention, and satisfaction at local leisure facilities. The crucial period of procurement involved a selective method in the tender stage, with the tender period ending on 31st May 2025. The procurement primarily falls under "Sales and purchases recording services" in the CPV classification.

This tender presents growth opportunities for businesses specialising in marketing services, particularly those with experience in the leisure sector or adept in digital and social media marketing. The procurement was selective and tailored, making it particularly suitable for small and medium enterprises (SMEs). Companies capable of supporting leisure memberships, social media, and promotional campaigns would find this contract a strategic opportunity to enhance their portfolio and establish a collaborative relationship with a local governing body like North Northamptonshire Council.

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Notice Information

Notice Title

North Northamptonshire Council - Marketing Support Package 2025 - 2027

Notice Description

North Northamptonshire Council (NNC) have engaged Alliance Leisure via the UK Leisure Framework to provide Sales and Marketing support to North Northants Leisure in relation to its Membership schemes and social media pages. The council would like to improve the participation, retention and quality of visit for customers to the leisure facilities and are seeking an experienced partner to assist them in their sales and promotion to meet this objective. The varied membership packages includes golf, junior leisure membership, swimming, fitness, classes and health suite (sauna, steam room and spa). Memberships allow access to North Northants leisure sites. Social media and website support.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-020a640e-f6eb-4dd8-bb49-dc640327c169
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/94564811-d31f-4994-ba2f-4b82a8a4670d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79211120 - Sales and purchases recording services

Notice Value(s)

Tender Value
£65,000 Under £100K
Lots Value
Not specified
Awards Value
£65,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20253 months ago
Submission Deadline
31 May 2025Expired
Future Notice Date
Not specified
Award Date
14 May 20259 months ago
Contract Period
31 May 2025 - 31 May 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NORTH NORTHAMPTONSHIRE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KETTERING
Postcode
NN16 8TL
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF25 North Northamptonshire
Delivery Location
TLF East Midlands (England)
Local Authority
North Northamptonshire
Electoral Ward
Northall
Westminster Constituency
Kettering

Supplier Information

Number of Suppliers
1
Supplier Name

ALLIANCE LEISURE SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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