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National Lottery Research

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT

This public procurement record has 1 release in its history.

Award

24 Jul 2026 at 09:02

Award Notice
Summary of the contracting process

The Department for Culture, Media and Sport commissioned market research services concerning the National Lottery. The work is intended to provide research and insight to support the department’s responsibilities relating to the National Lottery. It is a services requirement rather than a goods or construction contract. Delivery is associated with the department’s offices at 100 Parliament Street, London, England. The requirement covers market research services under CPV 79310000. Suppliers with expertise in public-sector research, audience or consumer insight, survey design, qualitative and quantitative research, and analysis of National Lottery-related markets would be aligned with the subject matter. The buyer is the Department for Culture, Media and Sport, a UK central government department.

The procurement has been awarded and the tender is complete. Ipsos (Market Research) Ltd was selected on 26 June 2026 for £250,080 including the stated contract value, under a selective procedure using a call-off from a framework agreement. The contract period runs from 22 April 2026 to 30 September 2026. The tender submission deadline was 9 February 2026 at 12:00 UTC. The opportunity was identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises. The award was active when recorded. The stated procurement category is services, with market research as the classified service area.

This award demonstrates a defined requirement for specialist research concerning the National Lottery within DCMS. A credible future competitor would need to understand public-sector commissioning and deliver robust market research from design through fieldwork, analysis and reporting. Relevant capability may include mixed-method research, stakeholder and public audience engagement, consumer insight, statistically sound quantitative work, qualitative interviewing or facilitation, and clear evidence-based recommendations for government decision-makers. Experience of sensitive or nationally significant programmes would strengthen a supplier’s position, alongside the governance, quality assurance, data protection and reporting disciplines expected in government research. The route used here also indicates that framework access and the ability to deliver a focused call-off are commercially important.

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Notice Information

Notice Title

National Lottery Research

Notice Description

The Department for Culture, Media and Sport (DCMS) requires a supplier to provide research services regarding the National Lottery.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-17c8ecf7-8d44-4107-82bc-23dd49846762
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5d0db612-d9c1-478b-bb38-a4ea511797e3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£250,080 £100K-£500K
Lots Value
Not specified
Awards Value
£250,080 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
26 Jun 20263 months ago
Contract Period
22 Apr 2026 - 30 Sep 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Ipsos MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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