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eShot email marketing platform extension

National Audit Office

This public procurement record has 2 releases in its history.

AwardUpdate

06 Aug 2026 at 10:26

Award Notice
Award

02 Sep 2025 at 18:18

Award Notice
Summary of the contracting process

The National Audit Office procured an email marketing platform used to send emails to stakeholders. The requirement is a marketing communications service, classified under advertising and marketing services, supporting the organisation’s stakeholder email activity. Delivery is based at the National Audit Office in London. The service concerns the provision and continuation of an eShot email marketing system rather than general advertising, creative campaign work or unrelated communications services. Businesses relevant to this requirement are providers of hosted or managed email marketing platforms, particularly those able to support organisational stakeholder communications and ongoing service provision for a public-sector customer. The procurement was identified as suitable for small and medium-sized enterprises.

The procurement has been awarded and the tender is complete. It used a selective procedure as a call-off from a framework agreement. The submission deadline was 21 July 2025 at 5pm, and the contract was awarded to Forfront Ltd on 7 August 2025. The awarded value is £20,424 including the stated contract value, with a minimum value of £8,870, both in GBP. The contract period runs from 22 August 2025 to 21 August 2027. A 12-month extension took effect from 22 August 2026, increased the contract value by £9,780 including VAT, and moved the end date to 21 August 2027. Forfront Ltd is the selected supplier.

This award demonstrates established demand from the National Audit Office for a dedicated email marketing platform supporting stakeholder communications. A credible future competitor would need a dependable eShot or comparable email distribution service, with the operational capacity to support recurring organisational communications rather than one-off campaigns. Relevant experience would include managing stakeholder mailing activity, maintaining platform availability, and providing a service suitable for a public-sector organisation. The requirement is accessible in scale to smaller businesses: the procurement explicitly identified suitability for SMEs, and the selected supplier is itself an SME. Providers with a proven platform, reliable customer support and experience delivering managed email marketing services would be well placed when this requirement is next reviewed.

How relevant is this notice?

Notice Information

Notice Title

eShot email marketing platform extension

Notice Description

Email marketing system for using to send out emails to stakeholders. This notice has been amended to reflect a 12 month contract extension effective from 22 August 2026 to 21 August 2027. The contract value has been increased by PS9,780 (inclusive of VAT) and the contract end date updated to 21 August 2027.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1df4c628-14ab-4279-ba5c-b5a85858dd79
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9ffbbe31-f5da-4f25-8aa7-8c3371ee2e89
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£20,424 Under £100K
Lots Value
Not specified
Awards Value
£20,424 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Aug 20262 weeks ago
Submission Deadline
21 Jul 2025Expired
Future Notice Date
Not specified
Award Date
7 Aug 20251 years ago
Contract Period
22 Aug 2025 - 21 Aug 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
National Audit Office
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SP
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Forfront Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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