Award

Ofwat Residential Customer Segmentation Project - Phase 1

WATER SERVICES REGULATION AUTHORITY

This public procurement record has 2 releases in its history.

AwardUpdate

17 May 2018 at 13:17

Award

16 Apr 2018 at 10:22

Summary of the contracting process

The Ofwat Residential Customer Segmentation Project - Phase 1 is a procurement initiated by the Water Services Regulation Authority (Ofwat), aimed at developing a customer segmentation model to enhance understanding and service delivery for water customers, particularly those in vulnerable situations. This procurement falls under the business and management consultancy category, with a contract value of £49,480. The procurement method used is selective, via a call-off from a framework agreement. The tender period concluded on 11 January 2018, with the contract period set from 29 January 2018 to 30 March 2018. Deliveries are expected in both the West Midlands and London.

This tender presents significant opportunities for consultancy firms focused on customer analytics, particularly those with expertise in vulnerable customer segments within the public utilities sector. Businesses that can leverage data to enhance service delivery and address affordability challenges will find this project aligns with their competencies. Small and medium-sized enterprises (SMEs) are specifically encouraged to participate, as the contracting authority is actively looking to engage SMEs for this project.

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Notice Title

Ofwat Residential Customer Segmentation Project - Phase 1

Notice Description

Objectives To successfully deliver an impactful and relevant customer segmentation model for Ofwat, we believe that the chosen model not only needs to enhance our evidence base, support our regulatory work and enable our organisation to gain a better understanding of water customers in general, but will need to be a meaningful tool across our programmes, enabling specific programmes to deliver better outcomes for customers. In order to achieve these goals, we identified several objectives that have to be met when delivering this project. The proposed segmentation model will enable Ofwat to: 1. Gain a better understanding of the wants and needs of water customers and be able to better protect the interest of customers - with specific regards to customers in situations of vulnerability (as highlighted in our statutory duties). 2. Provide a common language across Ofwat relating to customer segments, to be used when designing policies. 3. Better challenge the sector in making sure customers who are eligible are receiving financial and non- financial help. 4. Better challenge the sector in reducing bad debt, whilst staying in line with Ofwat's guidance on debt collection. 5. Better scrutinise companies' PR19 business plans' affordability, vulnerability, customer service and engagement content. 6. Better challenge companies' charging schemes rules in cases where companies' approaches are not sufficiently evidenced and would fail to consider specific customer segments and needs. Scope When studying the potential benefits of segmenting residential customers, we concluded that most of these benefits would be realised if we would have a better understanding of customers and different customer segments in vulnerable situations. Our initial assumption therefore is that our segmentation model should be principally focussed on customer data and consumer information that would enable us to better understand the different dimensions of vulnerability and affordability. We understand that some of the data and consumer information we need to develop our segmentation will be available internally, or might be provided by an external organisation in the future. The scope of the required work includes: * Carrying out a desktop research of existing customer segmentation models delivered by various regulators across different sectors focussing on data that enables a better understanding of financial and non-financial aspects of vulnerability. * Studying internally available Ofwat data and data that Ofwat could potentially get access to via other organisations, to enable us to better understand how we could overlay datasets and better scope our own work. * Submitting a final proposal, including at least three options for the approach Ofwat should adopt for its customer segmentation.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-44aeef58-2abb-4edb-89c8-4d4cfb088205
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/820c2c15-8dec-4534-a7f1-73e5b05fc912
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£49,480 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
17 May 20187 years ago
Submission Deadline
11 Jan 2018Expired
Future Notice Date
Not specified
Award Date
22 Jan 20188 years ago
Contract Period
29 Jan 2018 - 30 Mar 2018 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WATER SERVICES REGULATION AUTHORITY
Contact Name
Not specified
Contact Email
mailbox@ofwat.gsi.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B5 4UA
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England), TLI London

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

CAMBRIDGE ECONOMIC POLICY ASSOCIATES

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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