Tender

Media Planning & Buying

KNOWLEDGE TRANSFER NETWORK LIMITED

This public procurement record has 1 release in its history.

Tender

20 Jul 2022 at 13:09

Tender Notice
Summary of the contracting process

The Knowledge Transfer Network Limited (KTN) is currently conducting a tender for "Media Planning & Buying" services, aimed at enhancing awareness of innovation success stories. This procurement is classified under research and development services and related consultancy services, with a budget of up to £80,000 plus VAT. The procurement is in the planning stage, with submissions due by 17:00 on Friday, 19th August 2022. The contract period will commence on 1st September 2022 and extend until 31st March 2023, with campaign promotions targeting specific audiences across various media channels, excluding television.

This tender presents a substantial opportunity for media buying agencies and related consultancy firms, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) experienced in campaign management and audience engagement. Businesses well-versed in digital marketing, press and radio placements will find themselves well-placed to compete, as the successful agency will be responsible for negotiating media placements, managing budgets, and delivering impactful marketing campaigns during the specified contract period.

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Notice Information

Notice Title

Media Planning & Buying

Notice Description

Innovate UK KTN exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into value for our economy and society. KTN has a network of over 46,000 unique organisations and 234,000 innovators. KTN is seeking a media buying agency to book media space on behalf of KTN, based on a recommended schedule. This request for quotation is to invite suppliers to quote to deliver an exemplary media buying service to raise awareness of success stories and showcase opportunities to new audiences. Suppliers are expected to: * Identifying who is most likely to be inspired and take action through hearing, seeing and understanding the impact of campaigns. * Work with Channels which will best reach the audience being targeted - and at which time of year / day / time etc. Note - campaigns are likely to include online, press, specialist press and radio. TV will not form part of campaigns. * Work with content creators to establish which messages and content are best placed or required to engage the right audiences. * Maintain a budget and forecast, recognising that as this project is grant funded, it is key that budgets are managed transparently and effectively, and that maximum value is generated from all third party spend. * Agree a set of goals or KPIs for individual campaigns with KTN. * Negotiate placement, time and cost with media channel owners. Purchase the media on KTN's behalf. * Communicate clearly (with KTN, stakeholders and content creators) the plan of purchase and placement - and provide regular updates as the media plan progresses. * Provide evidence of campaign delivery against pre-set objectives. 1. Deliverables Required The following deliverables are required if KTN decides to proceed with a chosen contract partner. 1.1 Work with KTN to understand clear audience profile(s) for the campaign 1.2 Produce, present and manage an effective and evidence-based media plan for campaigns running July 2022 to March 2023 1.3 Provision of clear budget and monthly forecasting for media plan 1.4 Effective account management of media channels 1.5 Effective liaison between content producers and media channels 1.6 Ongoing evaluation of the success of the campaign 2. Quote for Service - Fees Budget: up to PS80,000 + VAT inclusive of media spend 3. Term and Expiry Date Content for the campaign is in production. Media promotion for this content, beyond Innovate UK KTN channels, should roll out between 1st September 2022 and 31st March 2023. In response to this Statement of Works, please provide the information listed in the Tender Notice to Chloe.Emery@ktn-uk.org by 17:00, Friday 19th August 2022 at the latest. Submissions will be assessed on an ongoing basis until this date. The successful agency will be contacted by Friday 26th August 2022.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4711089b-862b-4f66-af18-5b8d378ccf3e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/24cfb620-7348-4712-b838-92cf4ad1692f
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£96,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jul 20223 years ago
Submission Deadline
19 Aug 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Aug 2022 - 31 Mar 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
KNOWLEDGE TRANSFER NETWORK LIMITED
Contact Name
Chloe Emery
Contact Email
chloe.emery@ktn-uk.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
N1 0QH
Post Town
North London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
St Mary's & St James'
Westminster Constituency
Islington South and Finsbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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