Tender

Peaky Blinders (Studio) Attraction Feasibility Study

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 2 releases in its history.

TenderAmendment

06 Feb 2023 at 11:52

Tender Notice
Tender

30 Jan 2023 at 11:49

Tender Notice
Summary of the contracting process

The West Midlands Growth Company Ltd e-Tendering has issued a tender for a feasibility study titled "Peaky Blinders (Studio) Attraction Feasibility Study" in Birmingham. This study aims to explore the viability of establishing a permanent Peaky Blinders themed visitor attraction/experience in the city. The procurement method is an open procedure, and the tender period ends on February 16, 2023. The contract period is from February 27, 2023, to March 31, 2023. The study falls under the services category and is suited for SMEs.

This tender for a feasibility study in Birmingham presents a lucrative opportunity for businesses in the tourism and hospitality industry, especially those keen on screen tourism development. With Birmingham's growing popularity due to the Peaky Blinders series, there is high potential for business growth in offering unique visitor experiences. SMEs interested in expanding their presence in the film and TV related visitor market would find this tender particularly appealing due to the rising demand for themed attractions and experiences.

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Notice Information

Notice Title

Peaky Blinders (Studio) Attraction Feasibility Study

Notice Description

Birmingham is the second largest city in the UK, and gateway to the West Midlands destinations. It successfully hosted the Birmingham 2022 Commonwealth Games and there is great appetite to maximise the legacy benefits for the visitor economy, including for tourism and hospitality industry partners, regional employment, and to raise the profile of the city and region for placemaking and reputational benefit. While still in the recovery phase from Covid restrictions, and thus not yet back to 2019 volume and value levels, Birmingham's visitor economy contributed over PS6 billion to the local economy in 2021. The city attracted nearly 32 million visitors, an increase of 11.6 million visitors from 2020. The number of full-time equivalent jobs supported by direct and indirect tourist activities rose by 64% between 2020 and 2021, from 34,882 to 57,334. The Peaky Blinders series on BBC and Netflix has, in some senses, transformed the perception of Birmingham for both domestic and international audiences and put the city on the map. WMGC attendance at national and international showcases of Birmingham and the West Midlands, has highlighted that the Peaky Blinders brand holds a strong association for travel trade and consumer leisure markets, particularly in the UK and USA / Canada. Peaky Blinders were voted as one of the top five most popular figureheads associated with the West Midlands by national and international leisure travellers according to findings from the latest perception survey (2022) conducted by the West Midlands Growth Company. WMGC believes that Birmingham's association with Peaky Blinders is currently under-exploited for the visitor market. There are three Peaky experiences currently on offer in the Midlands - a walking tour, the Black Country Living Museum's (BCLM) occasional 'Peaky Nights' (plus visitors attend BCLM to see where filming takes place at the museum's wharf), and a Peaky Blinders Escape Room experience. The Rambert Dance Company has also produced a Peaky Blinders ballet, which opened in Birmingham in 2022 and is now on tour. There is existing evidence of market failure (there are frequent requests from press and travel trade for Peaky experiences), and with a Peaky Blinders film expected to film in the region in 2023, there is a significant opportunity to associate West Midlands' destinations with a strong Birmingham and West Midlands identity for a core market segment (experience seekers). The Film and TV related visitor market has grown significantly in recent years, coinciding with the increased global distribution of film and TV content via streaming services. This presents a major opportunity for the West Midlands: https://www.filminginengland.co.uk/screen-tourism/ What is screen tourism? | nibusinessinfo.co.uk Aims A comprehensive feasibility study which advises on the viability of a permanent Peaky Blinders themed visitor attraction / experience being located in Birmingham; and ... Additional information: All suppliers must visit our e-Procurement system (In-Tend) to register and submit the tender. https://in-tendhost.co.uk/wmgrowth/aspx/Home Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-47aa6419-69aa-4d0b-b4a4-0d9382baa33a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1facc974-8991-45f9-8b6b-8482f710f11d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79314000 - Feasibility study

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Feb 20233 years ago
Submission Deadline
20 Feb 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
27 Feb 2023 - 31 May 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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