Award

Americas Digital Marketing Agency

BRITISH COUNCIL(THE)

This public procurement record has 3 releases in its history.

Award

17 Mar 2023 at 15:58

Award Notice
TenderAmendment

21 Feb 2022 at 18:17

Tender Notice
Tender

21 Feb 2022 at 18:16

Tender Notice
Summary of the contracting process

The British Council is seeking a Digital Marketing Agency to support its business lines in the Americas region, covering countries such as Argentina, Brazil, and the United States. The procurement process, under the Open procedure, has reached the award stage, with a contract value of 4,000,000 GBP. The contracting authority is The British Council, based in London, UK, with the contract period running from 2023 to 2027.

This tender presents an opportunity for digital marketing agencies specialised in Advertising and marketing services to expand their business globally. Small and medium-sized enterprises (SMEs) with experience in international marketing campaigns are well-suited to compete. The deadline for submissions is 4th April 2022, offering businesses the chance to establish long-term partnerships with The British Council across various regions in the Americas.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Americas Digital Marketing Agency

Notice Description

The British Council is the UK's international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections, and engendering trust. The British Council intends to work with a Digital marketing agency to support its Exams & Teaching Centres business lines as well as occasionally support Cultural Engagement in the Americas. Please see below list of countries that the British Council consider in scope for this: - Argentina - Brazil - Canada - Chile - Colombia - Cuba - Costa Rica - Dominican Republic - Ecuador - Jamaica - Mexico - Panama - Peru - Trinidad and Tobago - Uruguay - United States of America - Venezuela The countries listed above cover the Americas regions but from time to time the British Council may wish to use the services of the selected agency to support work in other locations that it operates in globally depending on the agency's capabilities. In particular the European region including the UK. Please refer to https://www.britishcouncil.org/about-us for more information around locations the British Council operates in. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents where you will be able to find further information.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-480d066d-ba18-421a-8be9-1c4db16e72ab
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4c67382e-49ba-4a84-a013-b9a45079a95f
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Mar 20232 years ago
Submission Deadline
4 Apr 2022Expired
Future Notice Date
Not specified
Award Date
24 Aug 20223 years ago
Contract Period
1 Jan 2023 - 31 Dec 2027 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

UNIVERSAL MCCANN SERVICIOS DE MEDIOS LIMITADA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-480d066d-ba18-421a-8be9-1c4db16e72ab-2023-03-17T15:58:45Z",
    "date": "2023-03-17T15:58:45Z",
    "ocid": "ocds-b5fd17-480d066d-ba18-421a-8be9-1c4db16e72ab",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BC/02261",
        "title": "Americas Digital Marketing Agency",
        "description": "The British Council is the UK's international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections, and engendering trust. The British Council intends to work with a Digital marketing agency to support its Exams & Teaching Centres business lines as well as occasionally support Cultural Engagement in the Americas. Please see below list of countries that the British Council consider in scope for this: - Argentina - Brazil - Canada - Chile - Colombia - Cuba - Costa Rica - Dominican Republic - Ecuador - Jamaica - Mexico - Panama - Peru - Trinidad and Tobago - Uruguay - United States of America - Venezuela The countries listed above cover the Americas regions but from time to time the British Council may wish to use the services of the selected agency to support work in other locations that it operates in globally depending on the agency's capabilities. In particular the European region including the UK. Please refer to https://www.britishcouncil.org/about-us for more information around locations the British Council operates in. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents where you will be able to find further information.",
        "datePublished": "2022-02-21T18:16:21Z",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "E20 1JQ"
                    },
                    {
                        "postalCode": "E20 1JQ"
                    },
                    {
                        "postalCode": "E20 1JQ"
                    }
                ]
            }
        ],
        "value": {
            "amount": 4000000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2022-04-04T23:59:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-01-01T00:00:00Z",
            "endDate": "2027-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/2e9e2358-e5d6-4c96-bd9c-69d4e3ec297e",
                "datePublished": "2022-02-21T18:16:21Z",
                "format": "text/html",
                "language": "en",
                "dateModified": "2022-02-21T18:17:26Z"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/y293QAB5",
            "name": "BRITISH COUNCIL(THE)",
            "identifier": {
                "legalName": "BRITISH COUNCIL(THE)",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/y293QAB5"
            },
            "address": {
                "streetAddress": "1 Redman Place",
                "locality": "LONDON",
                "postalCode": "E201JQ",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Ahmed Akram",
                "email": "ahmed.akram@britishcouncil.org",
                "telephone": "01619577886"
            },
            "details": {
                "url": "https://in-tendhost.co.uk/britishcouncil"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-239144",
            "name": "Universal McCann Servicios de Medios Limitada",
            "identifier": {
                "legalName": "Universal McCann Servicios de Medios Limitada"
            },
            "address": {
                "streetAddress": "Calle 100 # 7a 81 Piso 4, Bogota Colombia, 110221"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/y293QAB5",
        "name": "BRITISH COUNCIL(THE)"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-480d066d-ba18-421a-8be9-1c4db16e72ab-1",
            "status": "active",
            "date": "2022-08-25T00:00:00+01:00",
            "datePublished": "2023-03-17T15:58:45Z",
            "value": {
                "amount": 4000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-239144",
                    "name": "Universal McCann Servicios de Medios Limitada"
                }
            ],
            "contractPeriod": {
                "startDate": "2023-01-01T00:00:00Z",
                "endDate": "2027-12-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/4c67382e-49ba-4a84-a013-b9a45079a95f",
                    "datePublished": "2023-03-17T15:58:45Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}