Award

Paid advertising campaigns delivered via search engines and social media channels

UNIVERSITY OF BRIGHTON

This public procurement record has 1 release in its history.

Award

05 Sep 2022 at 14:40

Summary of the contracting process

The University of Brighton has awarded a contract for "Paid advertising campaigns delivered via search engines and social media channels" to Penna Plc. The contract, valued at £15,300 GBP, will run from September 9, 2022, to September 9, 2025. The procurement method used was an open procedure (below threshold), and the tender period ended on March 2, 2022. The contract falls under the services category and is suitable for small and medium-sized enterprises (SMEs).

This tender by the University of Brighton offers opportunities for digital marketing agencies with expertise in managing paid advertising campaigns on major search engines and social media platforms such as Google PPC, Bing PPC, YouTube, Facebook, Instagram, and TikTok. Businesses interested in supporting student recruitment marketing strategies and objectives should consider competing in this procurement process. The contract value, duration, and SME suitability make it an attractive opportunity for businesses looking to expand their services in the advertising and marketing sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Paid advertising campaigns delivered via search engines and social media channels

Notice Description

The University of Brighton are looking to recruit a specialist digital agency who can manage our paid advertising campaigns delivered via major search engines and social media channels (Google PPC, Bing PPC, YouTube, Facebook, Instagram and TikTok) to support our student recruitment marketing strategy and objectives.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4e17dde6-6013-40bc-9817-53834082f8ad
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3fcb90d0-9407-4fd6-ab89-530d88304f66
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£15,300 Under £100K
Lots Value
Not specified
Awards Value
£15,300 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Sep 20223 years ago
Submission Deadline
2 Mar 2022Expired
Future Notice Date
Not specified
Award Date
31 Aug 20223 years ago
Contract Period
8 Sep 2022 - 9 Sep 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BRIGHTON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRIGHTON
Postcode
BN2 4AT
Post Town
Brighton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
Not specified

Local Authority
Brighton and Hove
Electoral Ward
Moulsecoomb & Bevendean
Westminster Constituency
Brighton Kemptown and Peacehaven

Supplier Information

Number of Suppliers
1
Supplier Name

PENNA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-4e17dde6-6013-40bc-9817-53834082f8ad-2022-09-05T15:40:36+01:00",
    "date": "2022-09-05T15:40:36+01:00",
    "ocid": "ocds-b5fd17-4e17dde6-6013-40bc-9817-53834082f8ad",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "UOB - 034012",
        "title": "Paid advertising campaigns delivered via search engines and social media channels",
        "description": "The University of Brighton are looking to recruit a specialist digital agency who can manage our paid advertising campaigns delivered via major search engines and social media channels (Google PPC, Bing PPC, YouTube, Facebook, Instagram and TikTok) to support our student recruitment marketing strategy and objectives.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "BN24AT"
                    }
                ]
            }
        ],
        "value": {
            "amount": 15300,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2022-03-02T13:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2022-09-09T00:00:00+01:00",
            "endDate": "2025-09-09T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/3ZkU44F8",
            "name": "University Of Brighton",
            "identifier": {
                "legalName": "University Of Brighton",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/3ZkU44F8"
            },
            "address": {
                "streetAddress": "Lewes Road",
                "locality": "BRIGHTON",
                "postalCode": "BN24AT",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Shannon Fay",
                "email": "s.fay@brighton.ac.uk",
                "telephone": "+447881384557"
            },
            "details": {
                "url": "http://www.brighton.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-218377",
            "name": "Penna Plc",
            "identifier": {
                "legalName": "Penna Plc"
            },
            "address": {
                "streetAddress": "Millennium Bridge House, 2 Lambeth Hill, London, EC4V4BG, United Kingdom"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/3ZkU44F8",
        "name": "University Of Brighton"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-4e17dde6-6013-40bc-9817-53834082f8ad-1",
            "status": "active",
            "date": "2022-09-01T00:00:00+01:00",
            "datePublished": "2022-09-05T15:40:36+01:00",
            "value": {
                "amount": 15300,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-218377",
                    "name": "Penna Plc"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-09-09T00:00:00+01:00",
                "endDate": "2025-09-09T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/3fcb90d0-9407-4fd6-ab89-530d88304f66",
                    "datePublished": "2022-09-05T15:40:36+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}