Award

Petfished - Partnership Marketing

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

08 Sep 2020 at 10:34

Award Notice
Summary of the contracting process

The procurement process involves the Defra Network eTendering Portal, which has recently completed a tender titled "Petfished - Partnership Marketing." This initiative falls under the public relations services industry, aiming to raise awareness about responsible pet sourcing in England following the introduction of Lucy's Law. The procurement method used was selective, and the contract was awarded on 23 June 2020, with a total value of £24,916.70. The contract period spans from 18 June 2020 to 31 March 2021, covering various locations including the United Kingdom and British Overseas Territories.

This tender presents significant opportunities for businesses focused on public relations and marketing services, particularly those specializing in animal welfare campaigns. Small and Medium-sized Enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as the procurement process is designed to support a diverse range of suppliers. Companies that can demonstrate innovative strategies for promoting responsible pet ownership and addressing issues linked to unscrupulous sellers will be well-positioned to win contracts in this area.

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Notice Information

Notice Title

Petfished - Partnership Marketing

Notice Description

In August 2018 Defra consulted on a proposal to introduce a ban on third party sales of puppies and kittens in England. This followed a high-profile campaign known as 'Lucy Law' which brought attention to the poor welfare conditions associated with pet shops and dealers and the so-called puppy farms that supply them. Lucy's Law came into force on 6 April 2020. It means anyone wanting to get a new puppy or kitten in England must now buy direct from a breeder or with one of the nation's reputable rehoming centres. Licensed dog breeders are required to show puppies interacting with their mothers in their place of birth. If a business sells puppies or kittens without a licence, they could receive an unlimited fine or be sent to prison for up to six months. On 2 March 2020, ahead of Lucy's Law coming into force, we launched a campaign called Petfished. The term 'Petfished' is a play on 'Catfishing', where a stranger creates a fictional online persona to lure someone in. The campaign raises awareness of unscrupulous sellers so that prospective pet-buyers can buy a cat or dog safely, from a trustworthy source. Urging people to question 'Who's the person behind the pet?' The campaign aims to: - Educate our audiences about the risks of buying from an unscrupulous seller - Disrupt the purchasing journey and encourage people to not only research the breed of dog they want but equally to research the seller - Challenge perceptions that low welfare breeders are easy to spot. Policy objective: To reduce the demand for puppies and kittens, cats and dogs sold by third parties and supplied by low-welfare and/or illegal breeders. Communications objectives: The campaign encourages the responsible sourcing of puppies/kittens/cats/dogs by getting buyers/adopters to research the seller before they visit Additional information: Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at https://defra.bravosolution.co.uk", ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at help@bravosolution.co.uk.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4fecb550-78a1-4a24-98a4-8b92631c1d63
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0cf470b9-5288-4d90-b26a-e878f9625ef2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£24,916 Under £100K
Lots Value
Not specified
Awards Value
£24,916 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Sep 20205 years ago
Submission Deadline
28 Feb 2020Expired
Future Notice Date
Not specified
Award Date
22 Jun 20205 years ago
Contract Period
17 Jun 2020 - 31 Mar 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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