Award

Consumer Voice Research Framework

GAMBLING COMMISSION

This public procurement record has 1 release in its history.

Award

09 Jun 2025 at 11:40

Award Notice
Summary of the contracting process

The Gambling Commission has awarded a multi-year contract for the "Consumer Voice Research Framework" to four suppliers: Yonder Consulting, Behavioural Insights Limited, Humankind Research Limited, and Savanta Group Limited. This procurement process, classified under the "Research and development services and related consultancy services" category (CPV code: 73000000), serves the West Midlands region in the United Kingdom. The contract, valued at £2,000,000, spans from 1st June 2025 to 31st May 2029. The procurement followed an open procedure above the threshold, reaching the award stage by 7th April 2025, with the official publication of the award notice on 9th June 2025.

This tender presents significant business opportunities for enterprises specialising in consumer research, especially those capable of utilising mixed methodologies, including experimental and qualitative approaches targeted at hard-to-reach groups. It is particularly suited for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). The collaboration with a reputable buying organisation like the Gambling Commission also enhances the potential for growing business networks and gaining substantial insights into the dynamics of gambling consumers, which can bolster expertise and reputation in the market.

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Notice Information

Notice Title

Consumer Voice Research Framework

Notice Description

Award of a contracts to four research companies to represent the voice of gambling consumers over a multi-year framework agreement. Suppliers will undertake Consumer Voice research of varying methodologies, including mixed methodologies, experimental research, in-depth qualitative (with a focus on hard-to-reach groups) and cost effective and time sensitive research.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5caa48c7-35b0-4fd1-85d3-0ba502e180cb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d1610c64-e0ea-45e3-b17b-f94ec57fdb01
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jun 20258 months ago
Submission Deadline
7 Feb 2025Expired
Future Notice Date
Not specified
Award Date
6 Apr 202510 months ago
Contract Period
31 May 2025 - 31 May 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GAMBLING COMMISSION
Contact Name
Procurement Team
Contact Email
procurement@gamblingcommission.gov.uk
Contact Phone
0752159291

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4BP
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
4
Supplier Names

BEHAVIOURAL INSIGHTS

HUMANKIND RESEARCH

SAVANTA GROUP

YONDER CONSULTING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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