Award

Ebury Phase 2 Joint Sales Agent

WESTMINSTER CITY COUNCIL

This public procurement record has 1 release in its history.

Award

11 Nov 2025 at 12:23

Award Notice
Summary of the contracting process

Westminster City Council, located in London, has overseen the award process for the "Ebury Phase 2 Joint Sales Agent" contract, categorised under property management services (CPV 70330000). The procurement process, conducted through a selective method using a call-off from a framework agreement, is currently at the award stage, having been completed with significant collaboration with CBRE Limited. The services involve marketing and selling 98 private apartments on Ebury Phase 2, with room for consultancy in further project phases. The total value of the contract is estimated at £1,546,558, covering sales commissions and associated marketing costs. Initially launched in early July 2025, this project will extend until the end of June 2031. The final awards were published in November 2025, following the contract's activation in late October of the same year.

This contract presents substantial growth opportunities for businesses involved in real estate marketing and sales, especially those experienced in large-scale residential properties. With joint sales agents being central to the successful sale of premier properties in both domestic and international markets, businesses adept in international marketing campaigns may find lucrative opportunities. Small and medium-sized enterprises (SMEs) are particularly suited to leverage this engagement, taking advantage of the Council's structured commission framework. Additionally, businesses that offer consultancy services aimed at property layout optimisation and interior design can capitalise on this agreement by providing value-added services across multiple phases of the development.

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Notice Information

Notice Title

Ebury Phase 2 Joint Sales Agent

Notice Description

The services of a joint sales agent to market and sell the 98 private sale apartments on Ebury Phase 2, together with consultancy services for Phase 2 and Phase 3. The appointment feeds into Ebury Phase 2 interior design and apartment layout optimisation together with consultancy advice for Phase 3. The joint sales agent procurement has seen the award of two contracts to agents which will collaborate as required to sell the private sale homes. The Council has set the domestic, international and introducer commissions with agents only submitting rates for consultancy services based on time and resource. Joint agents will be responsible for necessary marketing and campaigns related to sale of properties in the domestic and international market. The contract value is an estimate based on an indicative sales commission for each flat. The actual contract value will be based on the commission applied to each sale and the value of the property at time of sale. The contract value makes an allowance for marketing and campaign costs but may change if additional costs are required in order to generate sales revenue. The contract term allows for sales launch prior to practical completion and an allowance post-completion for any remaining sales.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-698c8b31-3aa1-4825-a202-31e672afb82c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a34e8374-877a-4d2e-be0f-651b99587d85
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

70 - Real estate services

CPV Codes

70330000 - Property management services of real estate on a fee or contract basis

Notice Value(s)

Tender Value
£1,546,558 £1M-£10M
Lots Value
Not specified
Awards Value
£1,546,558 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
11 Nov 20256 months ago
Submission Deadline
9 Apr 2025Expired
Future Notice Date
Not specified
Award Date
27 Oct 20256 months ago
Contract Period
30 Jun 2025 - 30 Jun 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WESTMINSTER CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1E 6QP
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CBRE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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