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To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Department for Environment, Food and Rural Affairs

This public procurement record has 1 release in its history.

Award

29 Feb 2024 at 10:46

Award Notice
Summary of the contracting process

The Department for Environment Food & Rural Affairs has awarded a contract (ID: STA10159) for direct marketing services to promote AHDB consumer marketing campaigns in the United Kingdom. The contract has a total value of £950,000 and was awarded to Tesco, Morrisons, M&S, Sainsbury, Waitrose. The contract period is from April 1, 2024, to March 31, 2025. The tender was initiated under single tender action below the threshold procurement method, with a tender deadline of February 21, 2024.

This procurement process offers opportunities for larger food retailers to engage in direct marketing activities linked to consumer marketing campaigns. Businesses providing digital promotion services, in-store marketing materials, advertising solutions, and consumer engagement strategies would be well-suited to compete. The contract aims to increase consumer recognition and purchase likelihood for AHDB sectors, contributing to the promotion of positive health messaging and the consumption of red meat products.

How relevant is this notice?

Notice Information

Notice Title

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Notice Description

Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/58aeb4a9-b7cb-484f-b475-6a16b798a193
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£950,000 £500K-£1M
Lots Value
Not specified
Awards Value
£950,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
29 Feb 20242 years ago
Submission Deadline
21 Feb 2024Expired
Future Notice Date
Not specified
Award Date
28 Feb 20242 years ago
Contract Period
1 Apr 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Environment, Food and Rural Affairs
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

Tesco, Morrisons, M&S, Sainsbury, Waitrose

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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