Award

2024-709 Consumer Segmentation

AHDB

This public procurement record has 1 release in its history.

Award

25 Sep 2024 at 11:24

Award Notice
Summary of the contracting process

AHDB, based in Coventry, UK, has completed an open procurement for consumer segmentation services, focusing on meat and dairy sectors. The contract, valued at £260,000, was awarded to NielsenIQ. The successful supplier is tasked to develop and deliver the segmentation system, based on purchasing behaviour and attitudes, to support AHDB's future strategy and marketing activities. The award was published on 25th September 2024, and the contract period runs from 2nd September 2024 to 1st September 2025.

This contract offers significant opportunities for market research firms, especially those specialising in consumer analytics. It is particularly suitable for SMEs with expertise in market research and data analytics. The detailed consumer segmentation required by AHDB ensures that businesses can contribute valuable insights across its multiple sectors, thus positioning themselves as key partners in the agricultural and food industries.

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Notice Information

Notice Title

2024-709 Consumer Segmentation

Notice Description

Award notice for Consumer Segmentation tender. AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of PS180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of PS80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers could apply for one lot or both.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-72fa034d-98b1-47c2-bdfc-13c71e8a19c5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/31945ff2-874c-4be6-a59a-5bfa250e85ae
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£260,000 £100K-£500K
Lots Value
Not specified
Awards Value
£260,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20241 years ago
Submission Deadline
26 Jun 2024Expired
Future Notice Date
Not specified
Award Date
31 Jul 20241 years ago
Contract Period
1 Sep 2024 - 1 Sep 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

NIELSENIQ

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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