Award

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

28 Mar 2025 at 19:12

Award Notice
Summary of the contracting process

The Department for Environment, Food & Rural Affairs (Defra) has completed the procurement process for a project titled "User Testing and Awareness Baselining for the Mandatory Water Efficiency Label". This tender, classified under the industry category of social research services (CPV code: 79315000), covers a range of locations including the United Kingdom, Europe, and other regions globally. The procurement method used was selective, specifically a call-off from a framework agreement. The tender process concluded on 20th February 2024, with the project start date on 8th January 2025, and an end date of 30th June 2025. The contract, valued at GBP 109,894, has been awarded to Ipsos.

This tender offers significant opportunities for businesses involved in consumer research and social research services, especially those focusing on environmental sustainability. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would find this contract particularly advantageous. Businesses capable of conducting comprehensive quantitative and qualitative research, including surveys, focus groups, and interviews, are well-suited to compete for such tenders. This project underscores the need for expertise in assessing consumer behaviour and awareness, creating a pathway for businesses specialising in these areas to showcase their services and drive business growth.

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Notice Information

Notice Title

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

Notice Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7372f384-771e-49a6-85f3-88df301565e6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0fb339cd-388d-4a1e-95f8-056f88b38f1c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£109,894 £100K-£500K
Lots Value
Not specified
Awards Value
£109,894 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Mar 202511 months ago
Submission Deadline
20 Feb 2024Expired
Future Notice Date
Not specified
Award Date
11 Feb 20251 years ago
Contract Period
8 Jan 2025 - 30 Jun 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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