Award

Creative Agencies (Marketing Communications Creative Strategic and Production Services)

NATIONAL SAVINGS & INVESTMENTS

This public procurement record has 1 release in its history.

Award

28 Jun 2023 at 09:57

Summary of the contracting process

The National Savings & Investments has awarded a contract for Advertising and marketing services to TMW Unlimited Group. The contract, valued at £1,000,000 GBP, was initiated through a selective procurement method, calling off from a framework agreement. The procurement stage was completed on March 15, 2023, with a tender period ending on January 26, 2023. The contract is set to start on April 1, 2023, and end on March 31, 2026, with the delivery address located in London, United Kingdom.

This tender presents an opportunity for large agencies specialising in Advertising and marketing services to engage with National Savings & Investments. The strategic focus required includes campaign development, CRM, and data-driven marketing. Businesses with capabilities in integrated through-the-line campaigns and personalised customer campaigns are well-suited to compete in this opportunity. The contract period spans over three years, allowing the selected supplier to establish a long-term relationship with the buying organisation.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Creative Agencies (Marketing Communications Creative Strategic and Production Services)

Notice Description

Our requirements for the agency are across the following areas; Multi-channel campaign development and delivery: Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required). Customer Relationship Management (CRM): Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty. Data-driven: Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities. You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-73bb3f69-493d-45d6-a1f4-623dcebbdea4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d5be840b-23d9-4916-8429-9d94d2db9dfe
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jun 20232 years ago
Submission Deadline
26 Jan 2023Expired
Future Notice Date
Not specified
Award Date
15 Mar 20232 years ago
Contract Period
31 Mar 2023 - 31 Mar 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL SAVINGS & INVESTMENTS
Contact Name
Rachel Whellans
Contact Email
rachel.whellans@nsandi.com
Contact Phone
07779 778 253

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

TMW UNLIMITED GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-73bb3f69-493d-45d6-a1f4-623dcebbdea4-2023-06-28T10:57:48+01:00",
    "date": "2023-06-28T10:57:48+01:00",
    "ocid": "ocds-b5fd17-73bb3f69-493d-45d6-a1f4-623dcebbdea4",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "22-F-18",
        "title": "Creative Agencies (Marketing Communications Creative Strategic and Production Services)",
        "description": "Our requirements for the agency are across the following areas; Multi-channel campaign development and delivery: Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required). Customer Relationship Management (CRM): Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty. Data-driven: Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities. You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2023-01-26T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2023-04-01T00:00:00+01:00",
            "endDate": "2025-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "goods"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/vNU233s4",
            "name": "National Savings & Investments",
            "identifier": {
                "legalName": "National Savings & Investments",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/vNU233s4"
            },
            "address": {
                "streetAddress": "20 Great Smith Street",
                "locality": "LONDON",
                "postalCode": "SW1P 3BT",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Rachel Whellans",
                "email": "rachel.whellans@nsandi.com",
                "telephone": "07779 778 253"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-09321509",
            "name": "TMW Unlimited Group",
            "identifier": {
                "legalName": "TMW Unlimited Group",
                "scheme": "GB-COH",
                "id": "09321509"
            },
            "address": {
                "streetAddress": "First Floor, Orion House, 5 Upper St Martin's Ln, London WC2H 9EA"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/vNU233s4",
        "name": "National Savings & Investments"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-73bb3f69-493d-45d6-a1f4-623dcebbdea4-1",
            "status": "active",
            "date": "2023-03-15T00:00:00Z",
            "datePublished": "2023-06-28T10:57:48+01:00",
            "value": {
                "amount": 1000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-09321509",
                    "name": "TMW Unlimited Group"
                }
            ],
            "contractPeriod": {
                "startDate": "2023-04-01T00:00:00+01:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/d5be840b-23d9-4916-8429-9d94d2db9dfe",
                    "datePublished": "2023-06-28T10:57:48+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}