Notice Information
Notice Title
Audience Segmentation Refresh UID 120 - AWARD
Notice Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/85a4dc40-3106-4cf3-b0fa-3c46efd6cb30
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79310000 - Market research services
79311400 - Economic research services
79315000 - Social research services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £30,000 Under £100K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 12 Feb 20261 weeks ago
- Submission Deadline
- 16 Jan 2026Expired
- Future Notice Date
- Not specified
- Award Date
- 11 Feb 20261 weeks ago
- Contract Period
- 12 Feb 2026 - 14 Apr 2026 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- HISTORIC ENGLAND
- Contact Name
- Procurement HE
- Contact Email
- procurement-he@historicengland.org.uk
- Contact Phone
- 0370 333 0607
Buyer Location
- Locality
- WILTSHIRE
- Postcode
- SN2 2EH
- Post Town
- Swindon
- Country
- England
-
- Major Region (ITL 1)
- TLK South West (England)
- Basic Region (ITL 2)
- TLK7 Gloucestershire and Wiltshire
- Small Region (ITL 3)
- TLK71 Swindon
- Delivery Location
- Not specified
-
- Local Authority
- Swindon
- Electoral Ward
- Mannington and Western
- Westminster Constituency
- Swindon South
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/85a4dc40-3106-4cf3-b0fa-3c46efd6cb30
12th February 2026 - Awarded contract notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0-2026-02-12T11:43:01Z",
"date": "2026-02-12T11:43:01Z",
"ocid": "ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0",
"language": "en",
"initiationType": "tender",
"tender": {
"id": "IT-514-501-P/REF 00000501 - AWARD",
"title": "Audience Segmentation Refresh UID 120 - AWARD",
"description": "Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "79310000",
"description": "Market research services"
},
"additionalClassifications": [
{
"id": "79315000",
"scheme": "CPV",
"description": "Social research services"
},
{
"id": "79311400",
"scheme": "CPV",
"description": "Economic research services"
}
],
"items": [
{
"id": "1",
"deliveryAddresses": [
{
"postalCode": "SN2 2EH"
},
{
"countryName": "British Oversea Territories"
},
{
"countryName": "Channel Islands"
},
{
"countryName": "Europe"
},
{
"countryName": "Isle of Man"
},
{
"countryName": "Rest of the World"
},
{
"countryName": "United Kingdom"
}
]
}
],
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"tenderPeriod": {
"endDate": "2026-01-16T09:30:00Z"
},
"contractPeriod": {
"startDate": "2026-02-12T00:00:00Z",
"endDate": "2026-04-14T23:59:59+01:00"
},
"suitability": {
"sme": false,
"vcse": false
},
"mainProcurementCategory": "services"
},
"parties": [
{
"id": "GB-CFS-187017",
"name": "Historic England",
"identifier": {
"legalName": "Historic England"
},
"address": {
"streetAddress": "Firefly Avenue, Swindon",
"locality": "Wiltshire",
"postalCode": "SN2 2EH",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Procurement HE",
"email": "procurement-he@historicengland.org.uk",
"telephone": "0370 333 0607"
},
"roles": [
"buyer"
]
},
{
"id": "GB-CFS-331065",
"name": "Morris Hargreaves McIntyre",
"identifier": {
"legalName": "Morris Hargreaves McIntyre"
},
"address": {
"streetAddress": "Office 2.01b, 1 Silk Street, Colony, Manchester, Greater Manchester, United Kingdom, M4 6LZ"
},
"roles": [
"supplier"
]
}
],
"buyer": {
"id": "GB-CFS-187017",
"name": "Historic England"
},
"awards": [
{
"id": "ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0-1",
"status": "active",
"date": "2026-02-11T00:00:00Z",
"datePublished": "2026-02-12T11:43:01Z",
"value": {
"amount": 30000,
"currency": "GBP"
},
"suppliers": [
{
"id": "GB-CFS-331065",
"name": "Morris Hargreaves McIntyre"
}
],
"contractPeriod": {
"startDate": "2026-02-12T00:00:00Z",
"endDate": "2026-04-14T23:59:59+01:00"
},
"documents": [
{
"id": "1",
"documentType": "awardNotice",
"description": "Awarded contract notice on Contracts Finder",
"url": "https://www.contractsfinder.service.gov.uk/Notice/85a4dc40-3106-4cf3-b0fa-3c46efd6cb30",
"datePublished": "2026-02-12T11:43:01Z",
"format": "text/html",
"language": "en"
}
]
}
]
}