Award

Celebrity Endorsement of Counterfeit Goods

INTELLECTUAL PROPERTY OFFICE

This public procurement record has 2 releases in its history.

Award

23 Apr 2021 at 11:37

Award Notice
Award

14 Apr 2021 at 12:57

Award Notice
Summary of the contracting process

The procurement process titled "Celebrity Endorsement of Counterfeit Goods" was conducted by the Intellectual Property Office, a significant buyer based in Newport, Wales. This project aims to explore the impact of celebrity endorsements on consumer behaviour regarding counterfeit items. The procurement method utilised was a direct approach, specifically a single tender action below the threshold, with a total contract value of £14,976. The contract period is set from 15th February 2021 to 30th September 2021, and the tender process concluded on 12th February 2021.

This contract presents a unique opportunity for research organisations, particularly those specialising in consumer behaviour analysis or marketing studies. Businesses equipped to examine the nuances of celebrity influence on purchasing decisions will find this project aligns well with their expertise. With the backing of the Intellectual Property Office, firms in the research services industry can leverage this engagement to further enhance their portfolio and reputation within a niche market.

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Notice Information

Notice Title

Celebrity Endorsement of Counterfeit Goods

Notice Description

This proposal sets out an outline for the delivery of a project to develop an understanding of the scale of celebrity endorsements and ascertain the effect this has on consumer attitudes and purchasing decisions regarding counterfeit goods.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bf5fbed9-c1b6-4a51-b556-7fcc75a72bd7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£14,976 Under £100K
Lots Value
Not specified
Awards Value
£14,976 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Apr 20214 years ago
Submission Deadline
12 Feb 2021Expired
Future Notice Date
Not specified
Award Date
12 Feb 20215 years ago
Contract Period
15 Feb 2021 - 30 Sep 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
INTELLECTUAL PROPERTY OFFICE
Additional Buyers

ATAMIS LTD

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWPORT
Postcode
NP10 8QQ
Post Town
Newport
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
TLL Wales
Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Supplier Information

Number of Suppliers
1
Supplier Name

UNIVERSITY OF PORTSMOUTH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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