Tender

Tate Galleries - Membership Segmentation Research

THE BOARD OF TRUSTEES OF THE TATE GALLERY

This public procurement record has 1 release in its history.

Tender

14 Mar 2023 at 08:55

Tender Notice
Summary of the contracting process

The Tate Galleries are seeking research services for a membership segmentation project. This initiative aims to provide valuable insights to grow audience numbers, diversify income, and increase gallery visitor diversity. The procurement method is an open procedure, with a contract value of £100,000. The tender deadline is 21st March 2023, and the contract period is from 1st April 2023 to 31st March 2024. The procurement opportunity is located in London, United Kingdom, and falls under the services category.

This tender presents an opportunity for businesses in the research services sector to engage with the Tate Galleries and contribute to their audience growth strategies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organisations (VCSEs) are particularly encouraged to participate. Companies with expertise in market research and audience segmentation would be well-suited to compete for this contract, enabling them to showcase their capabilities in supporting cultural institutions' strategic development.

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Notice Information

Notice Title

Tate Galleries - Membership Segmentation Research

Notice Description

Tate requires a segmentation exercise of members, which can provide good insight and actionability for existing audiences, but provides insight and actionability for reaching further audiences. The segmentation must allow us to grow audience numbers, diversify and income by providing insight to be able to devise detailed programme, media, partnership and other departmental strategies to sustainably nurture existing audiences and to increase the diversity of our gallery visitors. We require a segmentation which provides insightful understanding of how different audiences experience art, art galleries and our galleries, both triggers and barriers - which also allows us to specifically and effectively target and grow certain desirable demographics. The segmentation must be workable by site and should provide a unified framework and easy to use language for use and uptake across all four Tate sites and all Tate departments.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a56d1ab6-7943-41e0-8953-c51e222ea56b
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Mar 20232 years ago
Submission Deadline
21 Mar 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2023 - 31 Mar 2024 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE BOARD OF TRUSTEES OF THE TATE GALLERY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4RG
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
Vincent Square
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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