Award

Customer Segmentation

MINISTRY OF JUSTICE

This public procurement record has 1 release in its history.

Award

08 May 2025 at 15:34

Award Notice
Summary of the contracting process

The procurement process titled "Customer Segmentation" was carried out by the Office of the Public Guardian (OPG), an executive agency sponsored by the Ministry of Justice, for research services. This tender was aimed at conducting segmentation research to increase the adoption of Lasting Powers of Attorney (LPA) in England and Wales. The procurement falls under the services category with a specific classification of research services. The process was completed using a selective procurement method via a dynamic purchasing system. Key dates included the tender period ending on 9 January 2025, with the contract period running from 10 April 2025 to 30 July 2025. The project was awarded to Ipsos (Market Research) Ltd with a contract value of £84,267, and the work is to be delivered in the West Midlands, UK.

This tender provides significant opportunities for businesses involved in research services, particularly those specialising in customer analytics and market studies. Enterprises capable of leveraging data to uncover insights into customer behaviours and preferences, particularly small and medium-sized enterprises (SMEs), and voluntary, community, and social enterprises (VCSEs), can benefit from such contracts, promoting business growth and diversification. The focus on segmentation to enhance service outreach aligns with goals of expanding into public sector service markets. This engagement with OPG could present opportunities for businesses to further showcase their capabilities in delivering data-driven solutions to government clients.

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Notice Information

Notice Title

Customer Segmentation

Notice Description

The Office of the Public Guardian (OPG) protects people in England and Wales who may not have the mental capacity to make certain decisions for themselves, such as about their health and finance. OPG is an executive agency, sponsored by the Ministry of Justice. It registers lasting powers of attorney (LPAs), enduring powers of attorney (EPAs), and supervises deputies appointed by the Court of Protection. The segmentation research aims to inform the OPG of methods of how to grow LPA adoption and facilitate discussions across OPG with regards to which prospective customer groups to ideally to reach and how best to reach them.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3d18e2b3-4be3-4fe0-a0bd-b5a0c1ae6d4f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£84,267 Under £100K
Lots Value
Not specified
Awards Value
£84,267 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
8 May 20259 months ago
Submission Deadline
9 Jan 2025Expired
Future Notice Date
Not specified
Award Date
9 Apr 202510 months ago
Contract Period
9 Apr 2025 - 30 Jul 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF JUSTICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 9AJ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLG West Midlands (England)
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS (MARKET RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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