Customer Segmentation

MINISTRY OF JUSTICE

There is 1 contract in this contracting process.

Summary of the contracting process

The procurement process titled "Customer Segmentation" was carried out by the Office of the Public Guardian (OPG), an executive agency sponsored by the Ministry of Justice, for research services. This tender was aimed at conducting segmentation research to increase the adoption of Lasting Powers of Attorney (LPA) in England and Wales. The procurement falls under the services category with a specific classification of research services. The process was completed using a selective procurement method via a dynamic purchasing system. Key dates included the tender period ending on 9 January 2025, with the contract period running from 10 April 2025 to 30 July 2025. The project was awarded to Ipsos (Market Research) Ltd with a contract value of £84,267, and the work is to be delivered in the West Midlands, UK.

This tender provides significant opportunities for businesses involved in research services, particularly those specialising in customer analytics and market studies. Enterprises capable of leveraging data to uncover insights into customer behaviours and preferences, particularly small and medium-sized enterprises (SMEs), and voluntary, community, and social enterprises (VCSEs), can benefit from such contracts, promoting business growth and diversification. The focus on segmentation to enhance service outreach aligns with goals of expanding into public sector service markets. This engagement with OPG could present opportunities for businesses to further showcase their capabilities in delivering data-driven solutions to government clients.

This is an AI-generated summary 🚀

How useful is this summary?

Award

Customer Segmentation

MINISTRY OF JUSTICE

Contract Timeline

Publication Date

8th May 2025 15:34:18 PM
Contract Summary

The Office of the Public Guardian (OPG) protects people in England and Wales who may not have the mental capacity to make certain decisions for themselves, such as about their health and finance. OPG is an executive agency, sponsored by the Ministry of Justice. It registers lasting powers of attorney (LPAs), enduring powers of attorney (EPAs), and supervises deputies appointed by the Court of Protection. The segmentation research aims to inform the OPG of methods of how to grow LPA adoption and facilitate discussions across OPG with regards to which prospective customer groups to ideally to reach and how best to reach them.
Contract Details

Open Contracting ID

ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

Selective

Procurement Method Details

Call-off From A Dynamic Purchasing System

Procurement Category

Services

Tender Suitability

SME VCSE

Framework / DPS

DPS
Contract Classification

CPV Code(s)

73110000

CPV Division(s)

73 - Research and development services and related consultancy services
Awarding Authority

MINISTRY OF JUSTICE

Buyer Name

Les Cook

Buyer Email

les.cook@justice.gov.uk

Buyer Phone

07562 433844

Buyer Address

102 Petty France

LONDON

SW1H9AJ

England
Awarded Supplier(s)

Supplier Name(s)

IPSOS (MARKET RESEARCH) LTD

View contract on Contracts Finder

Customer Segmentation

MINISTRY OF JUSTICE

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)