Tender

BTA989 Airline Carrier (China)

BRITISH TOURISM AUTHORITY

This public procurement record has 2 releases in its history.

TenderAmendment

18 Jun 2018 at 13:18

Tender Notice
Tender

18 Jun 2018 at 13:15

Tender Notice
Summary of the contracting process

The British Tourism Authority is currently seeking an airline carrier with a strong market presence in China for the project titled "BTA989 Airline Carrier (China)". This procurement falls under the category of administrative services related to tourism affairs and is set to take place between July 2018 and March 2021. The tender is in the active stage, with the tender period closing on 29 June 2018. The successful contractor will be required to operate within London, UK, and is expected to establish networks across key Chinese cities, including Beijing and Shanghai.

This tender presents a significant opportunity for established airlines that have considerable market share and branding in China, particularly those with strong networks and marketing capabilities. Businesses involved in air travel that have experience in promoting tourism to Britain and can engage effectively across various channels are well-suited to compete. The expectations for a customer reach of at least 500,000 across owned and earned channels further highlight the potential for growth through strategic partnerships in promoting travel to the UK.

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Notice Information

Notice Title

BTA989 Airline Carrier (China)

Notice Description

VisitBritain is seeking an airline carrier who has a market presence in China to work with from July 2018 through March 2021 to encourage Chinese consumers to travel to Britain. The ideal partner would have strong networks across Chinese ports, including Beijing and Shanghai and strong networks links throughout Britain. The partner should be an established brand in China with a solid reputation and substantial market share air travel to Britain. They must have experience in promoting travel to Britain including brand, tactical and content marketing. The ideal partner would have strong customer reach across owned and earned channels (databases, social channels, websites etc.), baseline being 500,000.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-855029c6-0a49-47b6-ac8e-9509f861727b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/53077db9-1114-42ab-a9b6-728745257310
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jun 20187 years ago
Submission Deadline
29 Jun 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
19 Jul 2018 - 31 Mar 2021 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURISM AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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