Award

Fail to look - Market Research

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

30 May 2025 at 16:12

Award Notice
Summary of the contracting process

The West Yorkshire Combined Authority has awarded a contract for market research services, titled "Fail to look - Market Research," to DJS Research. This procurement, classified under the CPV code 73110000 for research services, focuses on exploring "fail to look" incidents in West Yorkshire as part of the Vision Zero Partnership. The procurement method employed was a selective, restricted procedure, with the tender period concluding on 8th April 2025. The award stage is now active, following the contract award on 24th April 2025, with the research project slated to commence on 10th June 2025 and conclude by 31st December 2025. Key deliverables include frequent updates, a mid-way report, and a thorough final report, with potential extensions on the timeframe if necessary. The total contract value amounts to £25,950.

This contract presents considerable growth opportunities for businesses providing research and market analysis services, particularly those accustomed to working within public safety and behavioural studies. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are especially encouraged to engage with such initiatives due to the project's open nature to diverse business sizes. The research findings will be pivotal in formulating effective communication strategies, offering businesses skilled in data analysis and strategic communication a solid platform to demonstrate their expertise and enhance their portfolio within a significant regional authority network.

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Notice Information

Notice Title

Fail to look - Market Research

Notice Description

The West Yorkshire Vision Zero Partnership is looking to procure market research to explore "fail to look" incidents in West Yorkshire. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. Following the research, it is the intention to create a communications campaign aimed at changing behaviours around failing to look. The research should also deliver clear communications objectives with this outcome in mind. We would be looking for the project to be completed by August 2025 but this timescale can be discussed with the successful supplier should it be seen to need longer. We would be looking for: * Frequent update meetings (weekly/bi-weekly) as the project progresses with a specific meeting to go through the findings at the end of the project. * A mid-way report. * A final report. * Summary reports for different audiences in the Vision Zero Partnership - Communications Group, Delivery Group, Steering Group. * An overview PowerPoint presentation on the findings of the research. We would be the owners of the resulting data and reports which will be used and published as we see fit to share best practice.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f7f6ae58-d783-4852-bd06-78921bbbfb22
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£25,950 Under £100K
Lots Value
Not specified
Awards Value
£25,950 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
30 May 20258 months ago
Submission Deadline
8 Apr 2025Expired
Future Notice Date
Not specified
Award Date
23 Apr 202510 months ago
Contract Period
9 Jun 2025 - 31 Dec 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

DJS RESEARCH

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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