Tender

GB-London: China Marketing & Representation Services

NATIONAL MARITIME MUSEUM

This public procurement record has 1 release in its history.

Tender

24 Oct 2018 at 16:20

Tender Notice
Summary of the contracting process

The National Maritime Museum in Greenwich is conducting a tender for "China Marketing & Representation Services" with an emphasis on promoting its attractions in China. The procurement process, currently in the Tender stage, invites Expressions of Interest until 7th November 2018. The contract is set to commence on 2nd April 2019 and may last for two years, with a possible extension of one additional year. This opportunity falls under the advertising and marketing services industry and targets potential service providers based in London, UK.

This tender presents significant growth opportunities for businesses, particularly small to medium enterprises (SMEs) specialising in marketing services. Companies that have experience in the Chinese market and can demonstrate their capability in driving visitor engagement—such as those with a background in cultural promotions, tourism marketing, or brand representation—would be well-positioned to compete. Successful bidders will play a crucial role in enhancing the visibility of the National Maritime Museum's attractions to Chinese tourists, aligning with their strategic objectives of increasing visitor numbers.

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Notice Information

Notice Title

GB-London: China Marketing & Representation Services

Notice Description

INTRODUCTION This assignment is anticipated to have a duration of two years with the right to extend by a further one year. The planned start date is April 2019. Companies are invited to submit Expressions of Interest, from which It is intended to shortlist between 5 and 7 companies to invite to submit Proposals. Proposals will be invited and evaluated on the basis of a pre-stated price and quality methodology. The assignment will cover marketing and representation services for Royal Museums Greenwich (RMG) brand in China. RMG encompasses the National Maritime Museum (NMM), the Royal Observatory (ROG), Cutty Sark (CS), and the Queen's House (QH). These four world-class attractions are at the heart of maritime Greenwich in a UNESCO World Heritage Site. Attracting over 2.5 million visitors each year, RMG is one of the UK's top 10 visitor attractions. BACKGROUND China is a key market for Royal Museums Greenwich. The Royal Observatory is the key attraction driving the Chinese market to Greenwich. Chinese visits in 2017-18 to the Royal Observatory equaled 7% which was the same as for our German visits. We continue to see a growth of Chinese visitors to RMG. As the number of inbound visits from China to the UK is set to increase, RMG wants to be at the forefront of targeting this market to ensure our brand is known but also that RMG is regarded as a must see attraction when visiting the UK. OBJECTIVES 1.To maximize the opportunity from the growth in Chinese visitors to Britain. 2.To continue to look at RMG's key selling points and developing them for each market segment within China i.e. leisure, corporate or student travel. 3.To drive visitor numbers across RMG attractions especially to Cutty Sark, the National Maritime Museum and the Queen's House. 4.To build a marketing plan around the key messages of RMG. 5.To build relationships with key tour operators in the market.. 6.To attend key industry events in market representing RMG. 7.To seize any opportunities that will enhance the RMG awareness in China. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out in the procurement documentation. PLEASE DO NOT SUBMIT ANY FINANCIAL OR TECHNICAL PROPOSALS AT THIS STAGE.. Participants should demonstrate that they have the required capability and capacity to perform the contract by submitting an Expressions of Interest in response to the following criteria: 1) Company's general experience (core business, managerial and organizational structure, and years in business) Maximum two A4 sides 2) Project experience- details of relevant current or previous contracts in CHINA that are directly comparable to the scope of this assignment. Maximum three A4 sides. 4) Profiles of key personnel that would carry out the assignment. Maximum two A4 sides per CV, 5) Financial- evidence of the adequacy of your financial capability to carry out the assignment. Maximum one A4 side. Companies' Expressions of Interest will be used to draw up a shortlist of participants (anticipated between 5 and 7) that will be invited to submit proposals. To obtain the Project Brief and for any additional information, please contact Amy O' Rourke. Please send your Expression of Interest by email to Amy O'Rourke.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8cb66283-57a7-4d9f-9407-af56cc0fc426
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/abeb45f3-56c8-45b3-86d9-b3ad9ac18500
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
24 Oct 20187 years ago
Submission Deadline
7 Nov 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Apr 2019 - 5 Apr 2021 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL MARITIME MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE10 9NF
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI5 Outer London - East and North East
Small Region (ITL 3)
TLI51 Bexley and Greenwich
Delivery Location
TLI London
Local Authority
Greenwich
Electoral Ward
Greenwich Park
Westminster Constituency
Greenwich and Woolwich

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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