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CA17838 - Milton Keynes College Marketing and Advertising Services

Milton Keynes College

This public procurement record has 2 releases in its history.

AwardUpdate

23 Sep 2026 at 11:09

Award Notice
Tender

15 May 2026 at 16:27

Tender Notice
Summary of the contracting process

Milton Keynes College appointed an advertising agency partner to support student recruitment marketing. The work centres on leading paid social and pay-per-click advertising, with media buying support for any future out-of-home or television campaigns. The partner is also expected to work with the college to develop and improve its student recruitment strategy. The buyer is Milton Keynes College, based at Chaffron Way Campus in Milton Keynes. The procurement is for marketing and advertising services (CPV 79341000), with activity focused on the college’s recruitment campaigns. The stated delivery address is in Milton Keynes; the service description does not identify a narrower campaign audience or specify particular channels beyond paid social, PPC, and possible OOH and TV media buying.

The procurement is complete and an award has been made to EDISON MEDIA LIMITED. The award date was 23 September 2026, and the contract period runs from 1 October 2026 to 30 September 2028. The awarded value is £32,065. The tender was conducted through an open procedure. Its estimated value was £800,000. The original tender deadline was 19 June 2026 at 1pm. The procurement was for one service requirement, with suitability indicated for small and medium-sized enterprises and not for voluntary, community and social enterprises. The stated requirement combines paid social and PPC management, potential media buying for OOH or TV, and collaborative development of the college’s student recruitment strategy; no evaluation criteria are recorded in the process data.

This award confirms demand from Milton Keynes College for a joined-up agency service covering paid social and PPC leadership, campaign media buying and student recruitment strategy. A credible competitor for a future requirement would need to demonstrate practical capability in managing paid digital campaigns and using performance insight to shape recruitment activity, alongside the ability to plan or buy out-of-home and television media when required. The brief also points to a need for an agency that can work collaboratively with the college and bring ideas to evolve its recruitment approach, rather than simply execute placements. The procurement was run as an open competition and was marked suitable for SMEs, so smaller agencies with relevant campaign expertise and sufficient capacity to provide an integrated service may be well placed to compete.

How relevant is this notice?

Notice Information

Notice Title

CA17838 - Milton Keynes College Marketing and Advertising Services

Notice Description

Milton Keynes College are seeking to appoint a progressive, forward?thinking advertising agency partner who can: Lead our paid social and PPC activity, Support with media buying for any future OOH or TV campaigns and Work collaboratively with the college to innovate and evolve the next phase of their student recruitment strategy. To access this competition: Registered: Login to https://suppliers.multiquote.com and view the opportunity CA17838. Not registered: Visit https://suppliers.multiquote.com then register and quote CA17838 as the reason for registration. Any queries please contact MultiQuote on 020 3920 8054.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-993a323c-35f3-440a-8e74-a509e40f9294
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/43b0d961-a9d6-4033-93e6-0c9dc89fdb39
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
Not specified
Awards Value
£32,065 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Sep 20261 weeks ago
Submission Deadline
19 Jun 2026Expired
Future Notice Date
Not specified
Award Date
23 Sep 20262 weeks ago
Contract Period
1 Oct 2026 - 30 Sep 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Milton Keynes College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MILTON KEYNES
Postcode
MK6 5LP
Postcode Area
Milton Keynes
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
Not specified
Local Authority
Milton Keynes
Electoral Ward
Woughton & Fishermead
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

Edison Media Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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