Award

HtG Media Planning Agency

BUSINESS ENERGY AND INDUSTRIAL STRATEGY

This public procurement record has 1 release in its history.

Award

28 Feb 2022 at 13:30

Summary of the contracting process

The procurement process involves the Business Energy and Industrial Strategy (BEIS) as the buying organisation for a contract titled "HtG Media Planning Agency." This contract falls under the advertising and marketing services industry, specifically focusing on providing media planning assistance for the Help to Grow Phase 3 scheme, aimed at driving enrolments for associated campaigns. The procurement method is a direct tender, executed as a single tender action below the threshold. The contract was awarded on 3rd January 2022, with a duration from 4th January to 31st March 2022, and delivery is expected at an address in London, SW1H 0ET.

This tender presents significant opportunities for businesses in the advertising and marketing sector, particularly those with expertise in media planning and strategic communications. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) may find this contract suitable, as the buying organisation welcomes diverse suppliers. Engaging in such contracts can enhance market presence and foster growth through collaboration on government initiatives aimed at increasing public awareness and participation.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

HtG Media Planning Agency

Notice Description

Media planning agency to assist BEIS for the Help to Grow Phase 3 scheme. Focusing on modelling and strategic recommendations on the role of paid media and how it contributes to communications, in order to drive 5000 enrolments for the campaigns.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9c143930-c051-45c4-a2d1-424fcf874338
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/64028865-23fc-423b-a71d-20357cb3ed85
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
£38,990 Under £100K
Lots Value
Not specified
Awards Value
£38,990 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 20223 years ago
Submission Deadline
31 Dec 2021Expired
Future Notice Date
Not specified
Award Date
3 Jan 20224 years ago
Contract Period
4 Jan 2022 - 31 Mar 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BUSINESS ENERGY AND INDUSTRIAL STRATEGY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MINDSHARE MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-9c143930-c051-45c4-a2d1-424fcf874338-2022-02-28T13:30:33Z",
    "date": "2022-02-28T13:30:33Z",
    "ocid": "ocds-b5fd17-9c143930-c051-45c4-a2d1-424fcf874338",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "5523/11/2021",
        "title": "HtG Media Planning Agency",
        "description": "Media planning agency to assist BEIS for the Help to Grow Phase 3 scheme. Focusing on modelling and strategic recommendations on the role of paid media and how it contributes to communications, in order to drive 5000 enrolments for the campaigns.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1H 0ET"
                    }
                ]
            }
        ],
        "value": {
            "amount": 38990,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2021-12-31T17:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2022-01-04T00:00:00Z",
            "endDate": "2022-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/57hG7nME",
            "name": "Business Energy and Industrial Strategy",
            "identifier": {
                "legalName": "Business Energy and Industrial Strategy",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/57hG7nME"
            },
            "address": {
                "streetAddress": "1 Victoria Street",
                "locality": "London",
                "postalCode": "SW1H0ET",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "commercial.cbm@beis.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-03425312",
            "name": "MINDSHARE MEDIA UK LIMITED",
            "identifier": {
                "legalName": "MINDSHARE MEDIA UK LIMITED",
                "scheme": "GB-COH",
                "id": "03425312"
            },
            "address": {
                "streetAddress": "1 St Giles High Street WC2H 8AR GB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/57hG7nME",
        "name": "Business Energy and Industrial Strategy"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-9c143930-c051-45c4-a2d1-424fcf874338-1",
            "status": "active",
            "date": "2022-01-03T00:00:00Z",
            "datePublished": "2022-02-28T13:30:33Z",
            "value": {
                "amount": 38990,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-03425312",
                    "name": "MINDSHARE MEDIA UK LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-01-04T00:00:00Z",
                "endDate": "2022-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/64028865-23fc-423b-a71d-20357cb3ed85",
                    "datePublished": "2022-02-28T13:30:33Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}