Tender

C55245 Inclusive Workforce Health & Justice Communications Campaign

NHS ENGLAND & NHS IMPROVEMENT

This public procurement record has 2 releases in its history.

Tender

13 Dec 2021 at 11:43

Tender Notice
Tender

05 Dec 2021 at 13:14

Tender Notice
Summary of the contracting process

NHS England & NHS Improvement is seeking bids for the "C55245 Inclusive Workforce Health & Justice Communications Campaign" aimed at enhancing recruitment within the NHS health and justice sectors. This procurement process, characterised as a limited competitive quotation below threshold, is currently at the tender stage, with the deadline for submissions closing on 27 December 2021. The anticipated contract value is set at £70,000, with the contract period expected to commence on 14 January 2022 and conclude on 13 April 2022. The campaign is designed to be implemented across England, with delivery expected to be based at locations throughout the region, including Leeds (postcode LS2 7UE).

This tender presents a significant growth opportunity for businesses specialising in marketing services, particularly those with experience in public health campaigns, recruitment advertising, and strategic communication tailored to the NHS or related sectors. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are particularly encouraged to apply. The campaign aims to develop compelling strategies and materials to attract candidates to critical NHS roles amidst ongoing staffing shortages, making this a timely opportunity for innovative marketing providers.

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Notice Information

Notice Title

C55245 Inclusive Workforce Health & Justice Communications Campaign

Notice Description

Background The NHS is the largest employer in England, with nearly 1.2 million full-time equivalent (FTE) staff working in hospital and community services. NHS hospitals, mental health services and community providers are now reporting a shortage of nearly 84,000 FTE staff, severely affecting key groups such as nurses, midwives and health visitors ( ). The workforces are comprised of a wide range of roles, including pharmacy technicians/pharmacists, healthcare support workers and other allied health professionals, nursing staff (mental health, primary care, substance misuse, learning disabilities, etc), general practitioners (GPs), advanced nurse practitioners, psychologists/psychiatrists and other specialist roles, including staff trained to work with specific cohorts, such as children and young people, as well as peer roles specifically for people with their own lived experience of the criminal justice system able to support others. Need: To develop and deliver an England wide campaign to increase the attractiveness of careers in NHS health and justice roles and encourage individuals to apply for them. This requires the following agency response covering the following areas:- * Strategy development - proposition testing, reason to believe, key messages, call to action, testing language and tone of voice, recommendations on how to encourage people into Health and Justice roles in the wider context of the 'We are the NHS' campaign and staff shortages across the NHS * Work with third party suppliers, where necessary, to deliver the campaign. * Advice on channels to reach target audiences * Development of marketing materials for paid media activity and for partners and stakeholders to use * Budget requirements for roll out * Evaluation strategy (including pre and post campaign research) * Dovetail with an 'Introduction to Health & Justice' e-Learning for Health 20 min awareness course currently being developed Interested suppliers should register on the NHS England & Improvement e-procurement system here: https://health-family.force.com/login * Once logged in click 'Find Opportunities' and search for C55245 Inclusive Workforce Health & Justice Communications Campaign * Click 'Register Interest' * Once you have registered your interest you will be able to view the Requirements and submit a response to the questions within the portal Any messages about the opportunity should be sent via the e-procurement system. You can do this by going to the home page and: o Click on 'My proposals & Quotes' o Click the relevant Project Title o Click 'Messages' & 'New Message'

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a0e1fb3b-3ea1-4269-8e18-5afd0faf8041
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d1adccf2-b975-48ea-865a-c64543d2ab9a
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
13 Dec 20214 years ago
Submission Deadline
7 Jan 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Jan 2022 - 13 Apr 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND & NHS IMPROVEMENT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS2 7UE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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