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T1170 - Advertising and Marketing

University of Essex

This public procurement record has 2 releases in its history.

Award

02 Jun 2026 at 11:34

Award Notice
Tender

07 Nov 2025 at 11:22

Tender Notice
Summary of the contracting process

The University of Essex has completed the procurement process for the "T1170 - Advertising and Marketing" contract, aimed at running advertising campaigns focused on student recruitment. This initiative falls under the advertising and marketing services industry category (CPV 79340000), reflecting a significant contract with a value just over £10 million GBP. The procurement, conducted through a restricted procedure, covers not only the UK but numerous international regions including Europe, British Overseas Territories, and various other global locations, signifying a broad scope and ambitious reach. The process culminated in an award on 2nd June 2026 to Hybrid News Limited, with the contract set to commence on 1st September 2026 and extend until the end of August 2033, providing an extensive seven-year engagement period.

This contract offers substantial opportunities for businesses in the advertising and marketing sector, particularly those with a focus on educational institution campaigns and international marketing strategies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged, given the contract’s suitability criteria. The tender provides a platform for companies to expand their portfolios globally while engaging in strategic partnerships with renowned institutions like the University of Essex. Businesses with expertise in aligning marketing efforts with branding guidelines and recruitment campaigns will find this opportunity particularly beneficial for growth and sectoral influence.

How relevant is this notice?

Notice Information

Notice Title

T1170 - Advertising and Marketing

Notice Description

The University of Essex runs numerous advertising campaigns each year to attract students to study with us. These are run through the Marketing and Student Recruitment office who are responsible for the University's student recruitment marketing. Focus of this marketing is across UK and international priority markets, for attracting undergraduate and postgraduate taught students. The appointed agency will work closely with the marketing team at the University of Essex to deliver activity which contributes to our recruitment growth objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual recruitment campaign guidelines.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ad39eaa0-24cc-4bd9-9a7c-96db6503d780
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b901d61e-b960-478f-bd77-036e9b2549cb
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£10,000,001 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Jun 20262 months ago
Submission Deadline
10 Dec 2025Expired
Future Notice Date
Not specified
Award Date
2 Jun 20262 months ago
Contract Period
1 Sep 2026 - 31 Aug 2033 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Essex
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COLCHESTER
Postcode
CO4 3SQ
Postcode Area
Colchester
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH34 Essex Haven Gateway
Delivery Location
Not specified
Local Authority
Colchester
Electoral Ward
Wivenhoe
Westminster Constituency
Harwich and North Essex

Supplier Information

Number of Suppliers
1
Supplier Name

Hybrid News Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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