Award

Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)

DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

20 Jun 2023 at 12:57

Award Notice
Summary of the contracting process

The Department for Environment Food & Rural Affairs has awarded a contract for the project titled "Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)" to Waste and Resources Action Programme (WRAP). The procurement stage was an open procedure below threshold, with the tender period ending on 11th April 2023 and the contract period starting from 8th June 2023 to 31st March 2024. The project is focused on research and development consultancy services in the industry category of "Research and development consultancy services", aimed at assessing the impact of the EU FIC Regulation on consumer behaviour and business activity.

This tender provides an opportunity for businesses in the research and development consultancy services sector to engage in innovative work related to food labelling policy development. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprise (VCSE) organisations are well-suited to compete for this contract. Businesses with expertise in consumer behaviour analysis, research methodologies, and data interpretation stand to benefit from participating in this tender process, contributing to future interventions on food labelling and supporting evidence-based policymaking.

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Notice Information

Notice Title

Discovery of Recent Changes in Consumer Behaviour Around Food Information (FIC)

Notice Description

In 2011, the European Union (EU) passed Regulation No. 1169/2011 on the provision of Food Information to Consumers (EU FIC Regulation). This regulation required member states to modify existing food labelling regulations, with the aim of: 1) Enabling consumers to make more informed choices; 2) Increasing the safe use of food; and 3) Ensuring the free movement of legally produced and marketed food, within the EU. The Withdrawal Act retained Regulation No. 1169/2011 into UK law. In 2014 and 2018, Defra commissioned two studies in succession to establish a baseline against which the effect of changes brought in by the EU FIC Regulation could be tracked and to review the extent of how the objectives of EU FIC have been achieved. We are now commissioning new research to provide an update assessing the impact of the FIC regulation and to measure recent changes in consumer behaviour and business activity bought about by recent legislative, societal, and technological changes. The evidence will be used to underpin food labelling policy development. We are purchasing one type of service and procuring one contract. The project is defined by two work packages. Work Package 1 seeks to understand what conclusions can be drawn from existing evidence around how consumers respond to different food labels on the same food products. The Contractor will be required to undertake a Rapid Evidence Assessment (REA) as developed by Defra. If during the lifetime of the contract it is identified that findings from the REA need to be explored in more detail and are within scope of the original requirement, this may be instructed through the variation procedure outlined in the contract. Work Package 2 will consist of various survey methods to gain insights into consumer options, understanding, behaviours and confidence levels in relation to existing and new food labels and how businesses and industry have adapted to FIC legislation. This is an outcome driven requirement which will provide: * Show to what extent to FIC objectives have been achieved, and how key indicators have changed from the baseline (2014) and follow-up study (2018). * Provide additional evidence to support future interventions on Country-of-Origin labels (COOL). * Evidence the impact of recent legislative, societal, and technological changes to food labelling on consumers and industry.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bc19142e-2ad0-4ad1-931e-283a3b983050
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/949e3548-8c5d-4d93-b967-8407a5713e84
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73200000 - Research and development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£245,197 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jun 20232 years ago
Submission Deadline
11 Apr 2023Expired
Future Notice Date
Not specified
Award Date
10 May 20232 years ago
Contract Period
7 Jun 2023 - 31 Mar 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3HX
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WASTE AND RESOURCES ACTION PROGRAMME (WRAP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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