Award

BEIS Media Buying

BUSINESS ENERGY AND INDUSTRIAL STRATEGY

This public procurement record has 1 release in its history.

Award

23 May 2022 at 16:24

Summary of the contracting process

The Business Energy and Industrial Strategy (BEIS) recently completed a procurement process titled "BEIS Media Buying," aimed at acquiring media buying services to promote its campaigns across various channels, including TV, digital, print, and outdoor advertising. This procurement falls under the advertising services category (CPV Code: 79341000) and was conducted through a selective procurement method, specifically a call-off from a framework agreement. The contract value was £30 million, with the contract period spanning from 21st May 2022 to 21st May 2025, and the tender period concluded on 1st March 2022.

This tender presents substantial opportunities for businesses in the advertising and media sector, particularly those specialising in diverse media buying strategies. Ideal candidates would be established agencies with capabilities in digital marketing, traditional advertising, and out-of-home promotional strategies. Companies offering innovative media solutions and those with proven experience in managing large-scale campaigns will be particularly well-suited to compete for similar contracts in the future.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

BEIS Media Buying

Notice Description

Provision of media buying services for BEIS to be used for the promotion of its campaigns. This spans a range of media channels (TV advertising, print, digital display, search engine, social medial, video on demand, broadcast video on demand, 'out of home' advertising such as billboards, tube etc.)

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bd4aea92-9ad3-4d14-87b1-9c213d2a01f1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8d78182b-5829-4d99-8674-fa8246d8f19f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£30,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£30,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
23 May 20223 years ago
Submission Deadline
1 Mar 2022Expired
Future Notice Date
Not specified
Award Date
16 May 20223 years ago
Contract Period
20 May 2022 - 21 May 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BUSINESS ENERGY AND INDUSTRIAL STRATEGY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-bd4aea92-9ad3-4d14-87b1-9c213d2a01f1-2022-05-23T17:24:35+01:00",
    "date": "2022-05-23T17:24:35+01:00",
    "ocid": "ocds-b5fd17-bd4aea92-9ad3-4d14-87b1-9c213d2a01f1",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "prj_415",
        "title": "BEIS Media Buying",
        "description": "Provision of media buying services for BEIS to be used for the promotion of its campaigns. This spans a range of media channels (TV advertising, print, digital display, search engine, social medial, video on demand, broadcast video on demand, 'out of home' advertising such as billboards, tube etc.)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 30000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2022-03-01T17:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2022-05-21T00:00:00+01:00",
            "endDate": "2025-05-21T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/57hG7nME",
            "name": "Business Energy and Industrial Strategy",
            "identifier": {
                "legalName": "Business Energy and Industrial Strategy",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/57hG7nME"
            },
            "address": {
                "streetAddress": "1 Victoria Street",
                "locality": "London",
                "postalCode": "SW1H0ET",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "commercial.cbm@beis.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-02078820",
            "name": "OMD GROUP LIMITED",
            "identifier": {
                "legalName": "OMD GROUP LIMITED",
                "scheme": "GB-COH",
                "id": "02078820"
            },
            "address": {
                "streetAddress": "1-4 North Crescent Chenies Street LONDON WC1E 7ER GB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/57hG7nME",
        "name": "Business Energy and Industrial Strategy"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-bd4aea92-9ad3-4d14-87b1-9c213d2a01f1-1",
            "status": "active",
            "date": "2022-05-17T00:00:00+01:00",
            "datePublished": "2022-05-23T17:24:35+01:00",
            "value": {
                "amount": 30000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-02078820",
                    "name": "OMD GROUP LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-05-21T00:00:00+01:00",
                "endDate": "2025-05-21T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/8d78182b-5829-4d99-8674-fa8246d8f19f",
                    "datePublished": "2022-05-23T17:24:35+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "contractSigned",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/15b8db2d-5292-4709-ade6-1049ab5360db",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}