Contract Timeline

Publication Date

1st October 2024 12:13:38 PM

Contract Summary

The City of London Corporation required a Media Relations Contractor for the Guildhall School. The awarded supplier will: ​​Deliver the objectives of Guildhall School's PR strategy, proactively seeking positive media coverage and engagement across the School's strategic objectives. ​Act as the School's press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. ​Drive profile for the School via media coverage of the School's substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. ​Support the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. ​Support brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. ​Engage with influencers and undertaking digital media relations activity, coordinating with the School's own social media and digital marketing activity (nb. the School manages its own social media presence and channels). ​Provide daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. ​Work with the School's marketing and communications team to revise and renew the PR strategy as required. The duration of the contract is three (3) years, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years.

Contract Details

Open Contracting ID

ocds-b5fd17-cca9726e-2468-4d1a-84d7-47cbe0c639e0

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

N/A

Procurement Method Details

Other - FTS Open Tender

Procurement Category

Services

Tender Suitability

SME VCSE

Framework / DPS

Contract Classification

CPV Code(s)

79416000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security

Awarding Authority

CITY OF LONDON

Buyer Name

Daria Faeti

Buyer Email

daria.faeti@cityoflondon.gov.uk

Buyer Phone

Buyer Address

PO Box 270, Guildhall

London

EC2 2EJ

England

Awarded Supplier(s)

Supplier Name(s)

REBECCA DRIVER MEDIA RELATIONS

Contract Timeline

Publication Date

3rd June 2024 10:13:13 AM

Tender Deadline

28th June 2024 11:00:00 AM   Expired

Contract Summary

The City Corporation is looking to appoint one single provider to deliver Media Relations services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years. Summary of requirements: ​​Delivering the objectives of Guildhall School's PR strategy, proactively seeking positive media coverage and engagement across the School's strategic objectives. ​Acting as the School's press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. ​Driving profile for the School via media coverage of the School's substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. ​Supporting the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. ​Supporting brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. ​Engaging with influencers and undertaking digital media relations activity, coordinating with the School's own social media and digital marketing activity (nb. the School manages its own social media presence and channels). ​Providing daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. ​Working with the School's marketing and communications team to revise and renew the PR strategy as required. The estimated contract value given is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £50,000. This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. Additional information: This tendering exercise is being undertaken using the electronic tendering system ' capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

Contract Details

Open Contracting ID

ocds-b5fd17-cca9726e-2468-4d1a-84d7-47cbe0c639e0

Publication Source

Contracts Finder

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure (above Threshold)

Procurement Category

Services

Tender Suitability

SME VCSE

Framework / DPS

Contract Classification

CPV Code(s)

79416000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security

Awarding Authority

CITY OF LONDON

Buyer Name

Daria Faeti

Buyer Email

daria.faeti@cityoflondon.gov.uk

Buyer Phone

Buyer Address

PO Box 270

London

EC2P 2EJ

England