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Contract Timeline
- Publication Date
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1st October 2024 12:13:38 PM
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Contract Summary
The City of London Corporation required a Media Relations Contractor for the Guildhall School. The awarded supplier will: Deliver the objectives of Guildhall School's PR strategy, proactively seeking positive media coverage and engagement across the School's strategic objectives. Act as the School's press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. Drive profile for the School via media coverage of the School's substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. Support the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. Support brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. Engage with influencers and undertaking digital media relations activity, coordinating with the School's own social media and digital marketing activity (nb. the School manages its own social media presence and channels). Provide daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. Work with the School's marketing and communications team to revise and renew the PR strategy as required. The duration of the contract is three (3) years, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years.
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Contract Details
- Open Contracting ID
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ocds-b5fd17-cca9726e-2468-4d1a-84d7-47cbe0c639e0
- Publication Source
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Contracts Finder
- Procurement Stage
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Award
- Procurement Method
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N/A
- Procurement Method Details
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Other - FTS Open Tender
- Procurement Category
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Services
- Tender Suitability
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SME VCSE
- Framework / DPS
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Contract Classification
- CPV Code(s)
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79416000
- CPV Division(s)
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79 - Business services: law, marketing, consulting, recruitment, printing and security
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Awarding Authority
- Buyer Name
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Daria Faeti
- Buyer Email
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daria.faeti@cityoflondon.gov.uk
- Buyer Phone
- Buyer Address
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PO Box 270, Guildhall
London
EC2 2EJ
England
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Awarded Supplier(s)
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Contract Timeline
- Publication Date
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3rd June 2024 10:13:13 AM
- Tender Deadline
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28th June 2024 11:00:00 AM Expired
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Contract Summary
The City Corporation is looking to appoint one single provider to deliver Media Relations services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years. Summary of requirements: Delivering the objectives of Guildhall School's PR strategy, proactively seeking positive media coverage and engagement across the School's strategic objectives. Acting as the School's press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. Driving profile for the School via media coverage of the School's substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. Supporting the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. Supporting brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. Engaging with influencers and undertaking digital media relations activity, coordinating with the School's own social media and digital marketing activity (nb. the School manages its own social media presence and channels). Providing daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. Working with the School's marketing and communications team to revise and renew the PR strategy as required. The estimated contract value given is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £50,000. This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. Additional information: This tendering exercise is being undertaken using the electronic tendering system ' capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.
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Contract Details
- Open Contracting ID
-
ocds-b5fd17-cca9726e-2468-4d1a-84d7-47cbe0c639e0
- Publication Source
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Contracts Finder
- Procurement Stage
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Tender
- Procurement Method
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Open
- Procurement Method Details
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Open Procedure (above Threshold)
- Procurement Category
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Services
- Tender Suitability
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SME VCSE
- Framework / DPS
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Contract Classification
- CPV Code(s)
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79416000
- CPV Division(s)
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79 - Business services: law, marketing, consulting, recruitment, printing and security
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Awarding Authority
- Buyer Name
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Daria Faeti
- Buyer Email
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daria.faeti@cityoflondon.gov.uk
- Buyer Phone
- Buyer Address
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PO Box 270
London
EC2P 2EJ
England