Award

Digital Media Buying Services (2025) - AWARD

UNIVERSITY OF CUMBRIA

This public procurement record has 1 release in its history.

Award

08 Apr 2025 at 10:40

Summary of the contracting process

The University of Cumbria sought digital media buying services to support its student recruitment marketing campaigns aimed at increasing applications from the UK to their undergraduate and postgraduate programmes. The procurement process followed an open procedure and concluded with an award stage. The contract was set to start on 1 April 2025 and end on 31 March 2027. The project falls under the marketing management consultancy services industry category and is relevant for businesses operating in the North West region of the United Kingdom. The tender period ended on 5 February 2025.

This procurement offers significant opportunities for small and medium-sized enterprises (SMEs) involved in media buying and marketing management services, especially those with experience in educational sectors. The winning company, Education Cubed Ltd, will help the university execute multi-channel marketing strategies to enhance student enrollment, thereby providing a robust platform for extensive business growth. SME businesses proficient in digital marketing and consultancy can leverage such contracts to expand their portfolio and enhance their revenue streams.

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Notice Title

Digital Media Buying Services (2025) - AWARD

Notice Description

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR & PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cd6b5ed8-cd34-4541-afb2-ec352a40ea73
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a7bd6ebd-4b70-4091-af4c-c3c9b2923733
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Apr 202510 months ago
Submission Deadline
5 Feb 2025Expired
Future Notice Date
Not specified
Award Date
7 Apr 202510 months ago
Contract Period
31 Mar 2025 - 31 Mar 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF CUMBRIA
Contact Name
Claire Reid
Contact Email
claire.reid@cumbria.ac.uk
Contact Phone
01228279501

Buyer Location

Locality
CUMBRIA
Postcode
CA1 2HH
Post Town
Carlisle
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD1 Cumbria
Small Region (ITL 3)
TLD13 Cumberland
Delivery Location
TLD North West (England)

Local Authority
Cumberland
Electoral Ward
Castle
Westminster Constituency
Carlisle

Supplier Information

Number of Suppliers
1
Supplier Name

EDUCATION CUBED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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