Award

West Midlands Perceptions Study

MARKETING BIRMINGHAM LTD

This public procurement record has 2 releases in its history.

Award

01 Jan 2021 at 08:26

Award Notice
Tender

05 Feb 2019 at 16:49

Tender Notice
Summary of the contracting process

The procurement process titled "West Midlands Perceptions Study," initiated by Marketing Birmingham Ltd, aims to create new jobs and attract investment to the West Midlands region. This contract falls under the services category focused on market research and is classified under CPV code 79310000. The tender period concluded on 22nd February 2019, with the contract period running from 28th February 2019 to 31st May 2019. This open procedure, which was below the procurement threshold, allows for wider participation. The study seeks to guide strategic development for the West Midlands brand, leveraging events such as the City of Culture and Commonwealth Games to enhance tourism and investment in the area.

Opportunities for business growth may arise for companies specialising in market research services, particularly small and medium-sized enterprises (SMEs). This project presents a chance for businesses to engage with the West Midlands Growth Company and contribute significantly to the region's branding and strategy development efforts. Companies that can deliver innovative insights and research methodologies will be well-positioned to compete for similar contracts in the future, as the WMGC continues to focus on maximising the tourism sector's contribution to the local economy.

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Notice Information

Notice Title

West Midlands Perceptions Study

Notice Description

The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. WMGC works across the region. Aligning with local tourism partners, our focus is on growing numbers and revenues across both leisure and business segments, in order to develop and maximise the direct and indirect economic contribution of the tourism sector. The WMGC has been established in partnership with Local Enterprise Partnerships, local authorities, Growth Hubs, universities and a wide range of businesses across the private sector. It focuses its core activities across Greater Birmingham and Solihull, Coventry and Warwickshire and the Black Country, with the potential and scope to deliver services in a wider Midlands context. The WMGC is owned by the WMCA, its Constituent Members and Universities, with governance that heavily involves the private sector in the majority. Its core WMCA and local authority funding will be used to attract significant additional funding from the private sector and other sources, such as future Devolution Deals. The West Midlands Growth Company wants to commission a perceptions study to guide strategy development for the WM brand and act as a baseline for monitoring. The City of Culture, Commonwealth Games, 5G, HS2 and other events (e.g. British Science Festival, British Art Show) present a unique opportunity to bring the region together and put in place a roadmap of activity to leverage maximum return in terms of tourism (business and leisure) and investment (capital and end occupiers). Following extensive public and private sector engagement a new brand has been created for the West Midlands, alongside a shared set of corporate identities for WMCA, West Midlands Growth Company and Transport for West Midlands (Annex A). A strong brand identity is essential to differentiate the region from, and elevate it above, other competing offers to the market. All suppliers must visit and register interest via the In-Tend system prior to submitting the tender. https://in-tendhost.co.uk/wmgrowth/aspx/Home

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cdcd8c17-cee8-4c71-8d08-72aac35210d1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ad857aba-fab4-49a8-85ed-51cda50d98be
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£49,995 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jan 20215 years ago
Submission Deadline
22 Feb 2019Expired
Future Notice Date
Not specified
Award Date
8 Mar 20197 years ago
Contract Period
8 Mar 2019 - 31 May 2019 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

ECHO RESEARCH

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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