Award

C1355 BTA1867 Global Production Agency Contract

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

03 Mar 2026 at 11:54

Summary of the contracting process

The British Tourist Authority has concluded the procurement process for its "C1355 BTA1867 Global Production Agency Contract," under the industry category of advertising and marketing services. The tender, initiated under a selective procurement method as a call-off from a framework agreement, reached the award stage with TAG EUROPE LIMITED as the supplier. The contract, valued at £3,755,932.72 and commencing from 21st February 2026 through to 31st March 2027, includes delivery across various regions such as the British Oversea Territories, Channel Islands, Europe, Isle of Man, and the United Kingdom. Key dates for this process include the tender period ending on 1st October 2025 and the award notice published on 3rd March 2026. The buyer, British Tourist Authority, operates from Birmingham, UK.

This tender presents significant opportunities for business growth within the realm of advertising and marketing services, especially for large-scale enterprises that can fulfil global production requirements. Given its extensive geographical scope and substantial contract value, businesses proficient in international campaigns and logistics across different continents are well-positioned to compete. While the procurement process is complete, understanding the framework agreement approach can offer invaluable insights for firms planning to engage in future, similar tenders, as they navigate public procurement practises. The British Tourist Authority's procurement choice reflects a commitment to high-standard service delivery, ideal for leading market players in this sector.

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Notice Title

C1355 BTA1867 Global Production Agency Contract

Notice Description

C1355 BTA1867 Global Production Agency Contract

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ca26e8f5-4ea9-41af-96cd-c7d808ec03ba
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£3,755,932 £1M-£10M
Lots Value
Not specified
Awards Value
£3,755,932 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Mar 20261 months ago
Submission Deadline
1 Oct 2025Expired
Future Notice Date
Not specified
Award Date
13 Feb 20261 months ago
Contract Period
21 Feb 2026 - 31 Mar 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

TAG EUROPE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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