Award

Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research

H M REVENUE & CUSTOMS

This public procurement record has 2 releases in its history.

AwardUpdate

08 Mar 2018 at 11:59

Award Notice
Award

21 Apr 2017 at 13:01

Award Notice
Summary of the contracting process

H M Revenue & Customs has completed a procurement process for the "Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research" project, classified under research and development services. The tender period concluded on 6 April 2017, with the contract period running from 11 April 2017 to 30 June 2017. The total contract value was £32,402.50. This project evaluated HMRC's first PTA marketing campaign, focusing on customer reactions and engagement.

This contract presents opportunities primarily for small to medium-sized enterprises (SMEs) that specialise in market research and qualitative analysis. Businesses offering research and consultancy services that can effectively understand consumer behaviour and engagement strategies would be well-placed to compete for similar future contracts, particularly those involved in government-related projects. The skills to evaluate marketing effectiveness are critical for this type of work.

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Notice Information

Notice Title

Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research

Notice Description

Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: * understand customer reactions to the campaign; * maximise engagement with the campaign messaging and call to action; and * inform decisions on future campaign activity.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5bc09691-824b-4e49-8ee6-616bb33d659a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£32,402 Under £100K
Lots Value
Not specified
Awards Value
£32,402 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Mar 20187 years ago
Submission Deadline
6 Apr 2017Expired
Future Notice Date
Not specified
Award Date
5 Apr 20178 years ago
Contract Period
10 Apr 2017 - 30 Jun 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Olayinka Ege
Contact Email
olayinka.ege@hmrc.gsi.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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