Award

MaaS Marketing & Consultation Campaign

WEST OF ENGLAND COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

23 Jan 2025 at 11:24

Award Notice
Summary of the contracting process

The West of England Combined Authority has recently completed the procurement process for a specialist marketing and communications support contract titled "MaaS Marketing & Consultation Campaign." The procurement falls under the industry category of Marketing Management Consultancy Services (CPV: 79413000), also classified under Advertising and Marketing Services (CPV: 79340000). The project, based in the South West region of the United Kingdom, aims to aid in the creation and execution of a marketing strategy for the new Mobility as a Service proposition. The contract period runs from 1 August 2023 to 29 August 2024, with an estimated value of £130,000. The procurement method used was an open procedure below the threshold, and the award was made to Copy & TV Ltd on 1 March 2023.

This tender presents a significant opportunity for businesses specialising in creative marketing and communications, particularly those skilled in promoting sustainable transport options. Small and medium-sized enterprises (SMEs) will find this type of project well-suited to their capabilities, given the emphasis on innovative and passionate marketing strategies. Companies positioned to offer comprehensive market launch campaigns and those with expertise in developing go-to-market strategies for new products in the travel and transport sector stand to benefit the most from such opportunities. Engaging in this project can lead to further business growth by demonstrating the capability to manage high-profile and regional marketing campaigns.

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Notice Information

Notice Title

MaaS Marketing & Consultation Campaign

Notice Description

The West of England Combined Authority are seeking specialist marketing and communications support to aid in the creation and execution of an innovative go-to-market plan and product launch campaign (as well as launches for subsequent major enhancements to the product), to allow the delivery of our new, unique, and exciting Mobility as a Service proposition for travel across the West of England region. We seek a passionate and creative marketing & communications partner as we look to taking a new approach to encouraging use of sustainable transport options.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-dc626944-2c9a-47dc-9eba-c33db5f9c5b4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/10763a95-a71d-4861-b9cf-3984c515a2f6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£130,000 £100K-£500K
Lots Value
Not specified
Awards Value
£129,850 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jan 20251 years ago
Submission Deadline
20 Jan 2023Expired
Future Notice Date
Not specified
Award Date
1 Mar 20232 years ago
Contract Period
31 Jul 2023 - 29 Aug 2024 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST OF ENGLAND COMBINED AUTHORITY
Contact Name
Darron Jones
Contact Email
darron.jones@westofengland-ca.gov.uk
Contact Phone
07436601482

Buyer Location

Locality
BRISTOL
Postcode
BS1 6AL
Post Town
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK51 Bristol, City of
Delivery Location
TLK South West (England)
Local Authority
Bristol, City of
Electoral Ward
Central
Westminster Constituency
Bristol Central

Supplier Information

Number of Suppliers
1
Supplier Name

COPY & TV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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