Award

Campaign Solutions Agency

DEPARTMENT OF HEALTH AND SOCIAL CARE

This public procurement record has 1 release in its history.

Award

30 Jul 2019 at 13:08

Award Notice
Summary of the contracting process

The Department for Health and Social Care (DHSC) in the United Kingdom is seeking a marketing and communications agency for its "Campaign Solutions Agency" project, which has a total estimated value of £7,000,000. This contract pertains to advertising and marketing services and aims to support multiple campaigns aimed at enhancing public awareness, particularly in relation to the NHS Long Term Plan and the upcoming Social Care Green Paper. The procurement process is at the award stage, with the contract having commenced on 8th July 2019 and concluding on 7th July 2022. The invitation for tenders was closed on 24th May 2019, and the current awarded supplier is MullenLowe London.

This procurement presents significant opportunities for businesses specialising in innovative marketing strategies and campaign management, particularly agencies capable of collaborating closely with public sector entities. Companies that offer expertise in public health communications, digital marketing, and brand awareness are well-suited to compete for future tenders within the DHSC's framework. With an emphasis on creativity and targeted outreach, this contract could lead to substantial growth for agencies adept at delivering integrated communication strategies across various media channels.

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Notice Information

Notice Title

Campaign Solutions Agency

Notice Description

The Department for Health and Social Care (DHSC) requires a marketing and communications agency and/or agency consortia to deliver a range of campaigns across its remit. With the publication of the NHS Long Term Plan at the beginning of this year and the forthcoming Social Care Green Paper, the department has an increasing need to build its marketing capability to: - Raise awareness of new policies designed to help safeguard the NHS's future. - Improve awareness of specific actions the public can take to plan for their future care and make effective use of NHS services. This ranges from adoption of NHS innovations such as an App to planning for their future social care needs. - Drive recruitment into adult social care (ASC) and reduce vacancies DHSC is looking for an innovative, cutting-edge communications agency and/or agency consortia with the expertise and passion to develop and deliver impactful, engaging and highly targeted campaigns. The successful agency(ies) will work in partnership with DHSC to deliver an agile and truly integrated communications service able to seamlessly move between paid for, earned and owned communications; as well as national to local, to maximise audience impact and engagement, as well as value. The overall value of the entire project is PS7,000,000. To note, this value is only an estimate and based on current spend and does not guarantee any spend through this contract. This contract is a standby agreement in line with framework RM3774 for a fixed period of time to work on a number of campaigns we require during this period. Payment for this arrangement is per campaign and the work is not guaranteed

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e709b2c1-9d7f-4876-a216-a05ab654d5a8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0a6ed9e1-4457-4e32-8d7d-bca36d6b99cf
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£7,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£7,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jul 20196 years ago
Submission Deadline
24 May 2019Expired
Future Notice Date
Not specified
Award Date
24 Jun 20196 years ago
Contract Period
7 Jul 2019 - 7 Jul 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT OF HEALTH AND SOCIAL CARE
Contact Name
Not specified
Contact Email
sam.richman@dhsc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MULLENLOWE LONDON

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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