This public procurement record has 1 release in its history.

Award

26 Jun 2026 at 16:14

Summary of the contracting process

The Department for Environment, Food & Rural Affairs has completed the procurement process for a Media Buying Services Call Off Agreement, classified under the Advertising and Marketing Services category (CPV: 79340000). This procurement involves a direct award for media and creative services, with a contract valued at £4,400,000. The location of the services covers a wide range, including the UK, European territories, and beyond. The procurement method was selective, utilising a call-off from a framework agreement. Important dates include the contract period, which runs from 14th June 2026 to 14th June 2030, and the awards stage was completed as of 4th June 2026.

This tender presents significant opportunities for businesses involved in advertising campaign services, particularly those specialising in comprehensive media buying and engagement strategies. Companies within the advertising sector, especially SMEs that cater to governmental environmental and rural affairs, would find this opportunity promising for business growth. The nature of the procurement process, through a framework agreement, suggests a streamlined and efficient process suited for enterprises with existing capabilities in delivering large-scale media services across diverse geographical regions.

How relevant is this notice?

Notice Title

Media Buying Services Call Off Agreement

Notice Description

Media and Creative Services Direct Award.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ea70b77d-92b2-4453-8c43-fb9223a0e17d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9dfde832-2283-45d1-821b-19d933253093
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,400,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,400,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jun 20262 weeks ago
Submission Deadline
1 Jun 2026Expired
Future Notice Date
Not specified
Award Date
3 Jun 20261 months ago
Contract Period
13 Jun 2026 - 14 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WPP 650

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-ea70b77d-92b2-4453-8c43-fb9223a0e17d-2026-06-26T17:14:29+01:00",
    "date": "2026-06-26T17:14:29+01:00",
    "ocid": "ocds-b5fd17-ea70b77d-92b2-4453-8c43-fb9223a0e17d",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0651000D8d000003VQwdEAG",
        "title": "Media Buying Services Call Off Agreement",
        "description": "Media and Creative Services Direct Award.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "id": "79341400",
                "scheme": "CPV",
                "description": "Advertising campaign services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 4400000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2026-06-01T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2026-06-14T00:00:00+01:00",
            "endDate": "2030-06-14T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-273422",
            "name": "Department for Environment, Food & Rural Affairs",
            "identifier": {
                "legalName": "Department for Environment, Food & Rural Affairs"
            },
            "address": {
                "streetAddress": "17 Smith Square",
                "locality": "London",
                "postalCode": "SW1P 3JR",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Robin Woodhouse",
                "email": "robin.woodhouse@defra.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-336038",
            "name": "WPP 650",
            "identifier": {
                "legalName": "WPP 650"
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground, London, SE1 9GL SE19GL"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-273422",
        "name": "Department for Environment, Food & Rural Affairs"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-ea70b77d-92b2-4453-8c43-fb9223a0e17d-1",
            "status": "active",
            "date": "2026-06-04T00:00:00+01:00",
            "datePublished": "2026-06-26T17:14:29+01:00",
            "value": {
                "amount": 4400000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-336038",
                    "name": "WPP 650"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-06-14T00:00:00+01:00",
                "endDate": "2030-06-14T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/9dfde832-2283-45d1-821b-19d933253093",
                    "datePublished": "2026-06-26T17:14:29+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "Marketing Support Order Form and Schedule 20_Redacted",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/18267733-820b-4f97-924b-0433bdbe8bcc",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}