This public procurement record has 1 release in its history.

Award

03 Aug 2026 at 08:26

Summary of the contracting process

NHS England procured a social media relationship and management platform as a software service. The requirement covers a platform for managing social media activity, classified as software packages and information systems, rather than physical goods or construction works. The buyer is NHS England, based at Wellington Street in Leeds, and the recorded delivery location is Leeds, United Kingdom. This is a technology services requirement for suppliers providing social media management software and associated platform capability. The opportunity is relevant to software vendors, platform providers and technology businesses whose products support organisational social media management. It is also marked as suitable for small and medium-sized enterprises, indicating that businesses of that scale were considered appropriate potential suppliers.

The procurement has been completed and awarded. It used a selective procedure as a call-off from a framework agreement. The estimated value range was £52,500 to £126,000, with the awarded value being £126,000. Hootsuite Inc was awarded the contract by NHS England on 30 July 2026. The contract period runs from 1 August 2026 to 31 July 2027. The tender submission deadline was 16 July 2026 at 12:00. The procurement was evaluated as a social media management platform service within the software and information systems category. There were no lots recorded, and the award is active. The award outcome provides a clear benchmark for the buyer’s requirement and selected supplier.

For a supplier that did not win this procurement, the award demonstrates NHS England’s demand for an enterprise social media management platform sourced through a framework call-off. A credible competitor for a future requirement would need a mature software platform that supports structured management of social media activity for a large public-sector organisation. Relevant businesses include established platform vendors, framework suppliers and smaller technology companies able to provide dependable software services at organisational scale. The successful supplier profile indicates that product capability and suitability for NHS operational use are central considerations. Businesses should be able to evidence a robust platform proposition, public-sector readiness and the capacity to support the buyer’s social media management needs.

How relevant is this notice?

Notice Information

Notice Title

Social Media Relationship Platform 2026 27

Notice Description

Social media management platform.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f3cf5169-28bd-4e02-ac6f-af33725d5128
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/19f56b03-6714-42b8-b1e2-5cb1c7332140
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£126,000 £100K-£500K
Lots Value
Not specified
Awards Value
£126,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Aug 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Jul 20262 months ago
Contract Period
1 Aug 2026 - 31 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 4AP
Postcode Area
Leeds
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified

Local Authority
Leeds
Electoral Ward
Hunslet & Riverside
Westminster Constituency
Leeds South

Supplier Information

Number of Suppliers
1
Supplier Name

Hootsuite Inc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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