Award

Tax Credits Campaign Tracking Research 2016 -17

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

18 Nov 2016 at 20:17

Award Notice
Summary of the contracting process

The procurement process for the "Tax Credits Campaign Tracking Research 2016 -17" is conducted by H M Revenue & Customs, focusing on market research services within the public sector. The contract, valued at £28,835, falls under the CPV category of research and development services and related consultancy services. The award has been confirmed, with the contract period commencing on 28 April 2016 and concluding on 30 June 2016. With the main campaign phase running from 20 June to 31 July 2016, it is crucial for prospective suppliers to be aware of the requirements for measurable advertising effectiveness and claimants' engagement strategies.

This tender presents a significant opportunity for market research firms that specialise in campaign tracking and analysis, particularly those that can demonstrate expertise in evaluating government-led initiatives. Companies with a strong background in conducting surveys, data analysis, and interpreting consumer behaviours will find themselves well-suited to compete. Small and medium enterprises (SMEs) are encouraged to participate, fostering competition that may enhance their market presence and capabilities by delivering critical insights to effectively inform tax credit campaigns aimed at low-income families.

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Notice Information

Notice Title

Tax Credits Campaign Tracking Research 2016 -17

Notice Description

Market Research MR130001 Framework Agreement contract Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances The next main burst of Tax Credits advertising will be the Renewals campaign activity which will run from 20th June - 31st July 2016. The communications objectives of the marketing campaign are to encourage: * At least 82% of claimants to renew before the July 31st deadline (in 2016) * At least 50% of claimants to renew online (in 2016) Research has been undertaken to track previous Tax Credits campaigns. Historically there have been two waves (pre and post) of research per year: * Pre wave Renewals tracking - to provide a baseline prior to the campaign starting * Post wave Renewals tracking - to understand the effectiveness of the campaign after it has finished. The purpose of this research is to measure the effectiveness of the June - July 2016 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following: * Awareness of the campaign * Comprehension of key messages * Online renewals - what encouraged them to renew online * Call to action - have they understood the need to renew online and have they renewed their claim

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b604fe8b-8591-4c5e-a89d-eef1bd4cd1f2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£28,835 Under £100K
Lots Value
Not specified
Awards Value
£28,835 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
19 Apr 2016Expired
Future Notice Date
Not specified
Award Date
18 Apr 20169 years ago
Contract Period
27 Apr 2016 - 30 Jun 2016 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SWIA 2BQ
Post Town
Not specified
Country
Not specified
Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
Not specified
Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

GFK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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