Award

Consumer Insight and Brand Indexing Tool

GAMBLING COMMISSION

This public procurement record has 1 release in its history.

Award

25 Apr 2024 at 12:39

Summary of the contracting process

The Gambling Commission has awarded a contract for a Consumer Insight and Brand Indexing Tool with a total value of GBP 160,000. The procurement method used was selective, with the contract awarded through a call-off from a dynamic purchasing system. The tender period ended on 15th March 2024, with the contract period starting on 25th March 2024 and ending on 25th March 2027. The buying organisation, Gambling Commission, is located in Birmingham, England, and belongs to the services industry category.

This tender presents an opportunity for businesses in the research services field to compete for providing a consumer insight and brand tracking tool. Companies with expertise in consumer behaviour analysis and brand evaluation would be well-suited to bid for this contract. The awarded supplier, YouGov, secured the contract under Framework RM 6126 - Research and Insights DPS. Businesses interested in offering tailored consumer insights solutions to government organisations should monitor similar opportunities for future growth.

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Notice Title

Consumer Insight and Brand Indexing Tool

Notice Description

Access to a consumer insight and brand tracking tool which helps us to understand wider consumer trends and able to target questions to specific types of consumer e.g. people who have gambled in the last 12 months, people who have played the National Lottery etc.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/eebaf172-f08b-4e17-990e-dbcd4a6b8454
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
Not specified
Awards Value
£160,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Apr 20241 years ago
Submission Deadline
15 Mar 2024Expired
Future Notice Date
Not specified
Award Date
15 Mar 20241 years ago
Contract Period
25 Mar 2024 - 25 Mar 2027 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
GAMBLING COMMISSION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4BP
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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