Award

PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website

UK SBS

This public procurement record has 1 release in its history.

Award

27 Apr 2026 at 09:54

Award Notice
Summary of the contracting process

The procurement process for the project titled "PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website" has been completed under the industry category of research and development services and related consultancy services. The buying organisation, UK SBS, based in Swindon, has employed a selective procurement method through a call-off from a dynamic purchasing system. This award notice indicates the conclusion of the tender stage, with the contract given to Answer Digital, commencing on 22nd April 2026 and ending on 11th August 2026. The project aims to design, prototype, and evaluate an AI-chatbot for the Acas website, a task valued at £927,000.

This tender presents significant avenues for business growth, particularly suited to large enterprises with expertise in artificial intelligence and digital solutions. Companies with strengths in developing AI-driven technologies and research capabilities might find this procurement beneficial, as it focuses on enhancing digital interface and user experience through advanced AI technology. Moreover, as UK SBS has identified the suitability for small and medium-sized enterprises, it opens doors for agile and innovative firms to participate in projects of a similar nature in the dynamic purchasing system network.

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Notice Information

Notice Title

PS25389 - AI-assisted signposting prototype to improve access to advice on the Acas website

Notice Description

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded following a mini competition under the CCS DPS RM6200 Artificial Intelligence (AI) Brief Description of Requirement The purpose of this procurement is to design, prototype, and evaluate an AI-chatbot experience for a single, agreed-upon advice topic, and to generate robust evidence of its impact compared with the existing website experience.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fa82a31a-22bd-426a-9e99-5fbf59bee6c3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/53e628b3-aab0-4ae3-a82e-800d30f26eac
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£92,700 Under £100K
Lots Value
Not specified
Awards Value
£927,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
27 Apr 20262 weeks ago
Submission Deadline
20 Feb 2026Expired
Future Notice Date
Not specified
Award Date
15 Apr 20264 weeks ago
Contract Period
21 Apr 2026 - 11 Aug 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UK SBS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWINDON
Postcode
SN2 1FF
Post Town
Swindon
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified
Local Authority
Swindon
Electoral Ward
Rodbourne Cheney
Westminster Constituency
Swindon North

Supplier Information

Number of Suppliers
1
Supplier Name

ANSWER DIGITAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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