Media Buying Services

MINISTRY OF HOUSING, COMMUNITIES AND LOCAL GOVERNMENT

This public procurement record has 1 release in its history.

Award

02 Jun 2026 at 13:26

Summary of the contracting process

The procurement process for "Media Buying Services" was conducted by the Ministry of Housing, Communities and Local Government, headquartered in London, England. This contract, which falls under the marketing services category (CPV 79342000), involved providing media strategy, planning, and buying services on a call-off basis. The procurement method used was a selective call-off from the Government Commercial Agency framework RM6364 - Media and Creative Services (Lot 1). The initial contract period spans from 15th June 2026 to 14th June 2029, with an option to extend for an additional year. The tender process ended on 30th April 2026, with the award made on 26th May 2026 and published on 2nd June 2026. The awarded supplier is Wavemaker Limited t/a WPP 650.

This tender offers opportunities for businesses specialising in marketing services, particularly those with a focus on media buying and strategic planning. Given the scale and nature of the contract, it is particularly suited for medium to large-sized marketing agencies capable of managing significant media campaigns. Although small and medium enterprises (SMEs) were considered suitable, the scale and framework agreement nature might favour companies with established credentials and experience in handling government contracts. This contract represents a substantial financial opportunity, with a contract value of £26 million, making it attractive for businesses aiming to expand their portfolio in the public sector marketing domain.

How relevant is this notice?

Notice Title

Media Buying Services

Notice Description

Provision of media strategy, planning & buying services for the Department on a call-off basis. Additional information: Call-off from the Government Commercial Agency framework RM6364 - Media and Creative Services (Lot 1). There is an option to extend the contract for one further year.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-feecd69e-e243-442a-ac82-8a602100eb16
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dad03554-f600-4ff8-a7e1-54786eadb8ea
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£26,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Jun 20263 weeks ago
Submission Deadline
30 Apr 2026Expired
Future Notice Date
Not specified
Award Date
25 May 20261 months ago
Contract Period
14 Jun 2026 - 14 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF HOUSING, COMMUNITIES AND LOCAL GOVERNMENT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4DF
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED T/A WPP 650

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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